MobileActive.org interviewed Apala Lahiri Chavan, an expert in Design for Emerging Markets. She is the current Chief Oracle and Innovator of Human Factors International. Through her experience working in the fields of human and computer interaction and user experience with a particular focus on emerging regions, Lahiri Chavan and her team have done cutting edge work in the design of interactive systems. More information about Lahiri Chavan and the work she has done can be found here.
In our interview, Lahiri Chavan talks to us about the importance of paying attention to contextual user needs when designing mobile technologies for users in emerging markets. She started her career as a computer programmer, although soon realized the lack of user-centered research employed in the development of interactive systems. This then motivated her to want to be an ‘advocate for the user’ as she explains in the interview. She wanted to start designing information systems that people could intuitively understand. Her passion to work with people in developing countries is what led her to the field ofContextual Innovation.
Contextual Innovations is a "systematic multidisciplinary process of inquiry into the new frontiers of user system interactions. It allows you to gain practical knowledge about your target markets to develop entirely novel, more useful and effective products and services." The importance of Contextual innovation is that is pay’s special attention to the unique user requirements of developing regions such has high illiteracy rates, multilingualism, and dialectal variation. Lahiri Chavan also also speaks about the importance of engaging citizens of emerging markets in to the design process.
To get a more detailed account of the phrase “Contextual Innovation’’ see Lahiri Chavan video about Design for Emerging Markets. She talks about the design process that must be employed when designing systems and products for users of developing regions. In this animation Lahiri Chavan goes through several processes of design innovations and calls attention to the importance of cross-cultural challenges.
Claim Mobile: Engaging Conflicting Stakeholder Requirements in Healthcare in Uganda data sheet 362 Views
Author:
Ho, Melissa R., Emmanuel K. Owusu, and Paul M. Aoki.
Publication Date:
Jan 2009
Publication Type:
Report/White paper
Abstract:
Claim Mobile is a platform designed to support a project that subsidizes healthcare by reimbursing health service providers in Uganda for treatment of patients with sexually transmitted infections. As with many development projects, the Uganda Output-Based Aid (OBA) project involves a number of stakeholders: the service providers, the project implementers,the financiers, and the Ugandan government. Design of an appropriate solution requires meeting the various and conflicting requirements of all of these stakeholders. In this paper we detail the rapid design and testing of a pilot implementation of a mobile and web-based system for processing claims forms, based on two prior field visits to Uganda. Based on a comparative device study, semi-structured interviews, health clinic surveys, and a brief deployment, we affirm the selection of the mobile phone as a platform from the health clinic perspective, and further suggest that effective design for development requires more than addressing requirements of the the “users” of the mobile phones but also all the other stakeholders involved, who may have conflicting requirements.
Designing with Mobile Digital Storytelling in Rural Africa data sheet 1203 Views
Author:
Nicola J Bidwell, Thomas Reitmaier, Gary Marsden, Susan Hansen
Publication Date:
Apr 2010
Publication Type:
Report/White paper
Abstract:
We reflect on activities to design a mobile application to enable rural people in South Africa’s Eastern Cape to record and share their stories, which have implications for ‘cross-cultural design,’ and the wider use of stories in design. We based our initial concept for generating stories with audio and photos on cell-phones on a scenario informed by abstracting from digital storytelling projects globally and our personal experience. But insights from ethnography, and technology experiments involving storytelling, in a rural village led us to query our grounding assumptions and usability criteria.
So, we implemented a method using cell-phones to localise storytelling, involve rural users and probe ways to incorporate visual and audio media. Products from this method helped us to generate design ideas for our current prototype which offers great flexibility. Thus we present a new way to depict stories digitally and a process for improving such software.
