hyve

Clever Social Marketing/Mobile Campaign#1: Use Your Hyve to Save a Life - Social Network Fundraising with SMS

Posted by KatrinVerclas on Dec 19, 2007

Hyves, the 5-million-peope strong Dutch social network, has a clever HIV/AIDS awareness campaign, combining social network and viral marketing with mobile fundraising.

Use your Hyve to save a Life is a campaign from STOP AIDS NOW!. If you are in the Netherlands, you can send a text message to donate 1 Euro to the campaign.

Igor Beuker writes on his blog:

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