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Can price information improve the functioning of rural markets in ways that benefit farmers? Beginning in October 2000, a private company established internet kiosks and warehouses that provide wholesale price information and an alternative marketing channel to soybean farmers in the central Indian state of Madhya Pradesh. Using a new market-level dataset with spatial geo-coded information, the estimates suggest a significant increase in the monthly wholesale market price of soybeans after the introduction of kiosks, lending support to the predictions of the theoretical model. Moreover, there is a robust increase in area under soy cultivation. The results suggest that information can enhance the functioning of rural markets by increasing the competitiveness of local buyers.