market access
Posted by MohiniBhavsar on Jul 28, 2010
India is a country of villages, with over 70% of its population living in rural areas. For mobile operators, this means future mobile subscribers in the country are going to come from India’s villages.
Between 2002 and 2006, mobile penetration increased by a more than 40% in India (source ITU). Still, rural penetration is low, making up just over one fifth of the total mobile user base in India, as reported by the Telecom Regulatory Authority of India in 2007. The future of the mobile industry is exanding in rural India, but what do mobile operators need to do to tap into this market?
In 2009, Accenture, a global management consulting company, surveyed 2,400 current and potential rural consumers and interviewed 15 senior-level executives representing the mobile telephony ecosystem. The goal was to understand the needs of rural customers for mobile services and identify the value propositions for rural services by mobile operators.
| What Mobile Operators in India Have to Do for Useful Rural Expansion data sheet 4287 Views |
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India
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Posted by AnneryanHeatwole on Nov 02, 2009
Project ABC: Using Cell Phones as a Platform for Literacy and Market Information in Niger data sheet 3371 Views
Abstract:
Project ABC, implemented in collaboration with Catholic Relief Services in Niger and Christopher Ksoll (Oxford University) and Travis Lybbert (University of California-Davis), is an innovative, three-year pilot program to use cell phones as a platform for literacy in Niger. The purpose of the pilot program is to use information technology (mobile phones) as a complement to traditional literacy training, providing households with the opportunity to practice their literacy skills via SMS.
