Abstract:
A quick guide on writing effective text messages in persuasion and advocacy campaigns.
In order to write effective copy for your text message campaign, keep two goals in mind that all social marketing messaging should achieve to be successful:
Messages are determined by the goal that you want to achieve. For example, you'd communicate differently if you want to generate new supporters than if you'd want to stimulate a specific activity, such as making a phone call or a donation.
Trying to accomplish both goals in your message is hard and may make the point blur.
So, it's important that you articulate the goal of the mobile campaign clearly before writing any messages.
