Engaging Constituents With Mobile Polls data sheet 7228 Views
Author:
MobileActive
Abstract:
Polling via SMS can be a unique way to engage current supporters and attract new audiences. Polls can ask any number of questions, from opinions about an organization to views on a controversial issue. However, perhaps the most valuable aspect of polling isn’t the feedback that organizations receive directly from a poll, but rather the relationships with constituents and growing mobile support base that polls can help build.
Organizations engage in mobile polling for two reasons:
to generate a list of mobile numbers to use for future communications and engagement
to get an informal sense of constituent views for use on an organization's web site, for generating media coverage, and learn more about a particular segment of its constituency.
Intro: Why Mobile Polling?
Polling via SMS can be a unique way to engage current supporters and attract new audiences. Polls can ask any number of questions, from opinions about an organization to views on a controversial issue. However, perhaps the most valuable aspect of polling isn’t the feedback that organizations receive directly from a poll, but rather the relationships with constituents and growing mobile support base that polls can help build.
Organizations engage in mobile polling for two reasons:
to generate a list of mobile numbers to use for future communications and engagement
to get an informal sense of constituent views for use on an organization's web site, for generating media coverage, and learn more about a particular segment of its constituency.
