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Mobile Done Right? How National Public Radio Embraces the Mobile Web and Apps

Branching out into the mobile space can have big rewards for media organizations that take the time to do it right. However, recognizing the right moments, investing in the right technology, and marketing to the right audience are tough to do. To learn how one mainstream media organization is doing it we called Robert Spier, Director of Content Development for NPR Digital Media, to talk about NPR’s mobile strategy.

Five years ago, NPR first entered the digital media space with podcasts. According to Spier, the lessons NPR learned from this first foray into the 'new' media world provided the jumping off point for later content dissemination and engagement via the mobile web and mobile application. He says,