Brief description of the project:
Imagine this scenario: A woman in Johannesburg, South Africa, stands at the fish counter in her local supermarket and texts the name of a fish to a phone number. Within seconds, she receives back information via a short text message informing her whether the fish is legally and environmentally harvested, and advising her whether “to tuck in, think twice or avoid completely.”
The shopper is using FishMS, a text messaging-based service that provides point-of-sale information about the impact of fishing on fish stocks, enabling consumers to make informed choices about the seafood they purchase.
Infolines provide valuable, just-in-time information, but in the end their real potential is how they change behavior based on the information, and result in concrete actions by consumers and constituents. Infolines can also be a good hook to get people to join your mobile list.
