social marketing

A Global Summit about
Mobile Technology for Social Impact
October 13-15, 2008
Johannesburg, South Africa

Register Now!

Wireless Technology for Social Change

Read the new report on trends in mobile use by NGOs:

Wireless Technology for Social Change.

The report was commissioned by the UN Foundation/Vodafone Group Foundation Partnership and written by Katrin Verclas and Sheila Kinkade.

MobileActive News Aggregator

Jul 18: StoryBank – using mobiles to share stories in an Indian village
Jul 18: Switching on: Connecting the world
Jul 18: Anthropologists are a vital tool in developing mobile phones for the third world
Jul 17: Mobile development in a hurry
Jul 16: And then on mobile phones and e-health initiatives from Chetan Sharma

MobileActive's del.icio.us Feed

Jul 25: Zimbabweans Use Blogs, Texting to Exchange Info
Jul 22: Openmoko Signs Koolu to Distribute FreeRunner Open Source Mobile Phone
Jul 21: Sri Lanka Bans Lending Mobile Phones to Friends
Jul 18: Mobile Livecasting Faces Off: Qik vs Kyte vs Flixwagon
Jul 18: Mob4Hire - Crowdsourced Mobile Application Testing

The DOs and DON’Ts of Mobile Advocacy

June 30, 2008 | KatrinVerclas

file under:
advocacy, mobile marketing, mobile phones, sms, social marketing

Mobile social marketing works in increasing awareness and moving people to actions. It is also becoming an effective way to engage users and constituents. Throughout our experience with mobile campaigns, we've run into the some great campaigns and some failures as well.

Clever Social Marketing/Mobile Campaign#2: Young Creatives' MTV Mobile Ad: Go Low Carbon

December 19, 2007 | KatrinVerclas

file under:
mobile film, mtv, nokia, social marketing, young creatives

Mobile social adverts - and the winner is here. MTV Networks International and Nokia teamed up earlier this year in a new campaign called MTV Switch to to inform, entertain and encourage climate-conscious behaviour amongst global youth, driving traffic to MTV.