young creatives
Posted by KatrinVerclas on Dec 19, 2007
Mobile social adverts - and the winner is here. MTV Networks International and Nokia teamed up earlier this year in a new campaign called MTV Switch to to inform, entertain and encourage climate-conscious behaviour amongst global youth, driving traffic to MTV.
During the 2007 Cannes Lions Advertising Festival, Young Creative Film Competitors on a 48 hour mission to shoot a 30-second advert using the Nokia N93i to be used on TV, mobile and the web that encourages 15-25 year olds to adopt new energy-saving lifestyles, making it cool to be green. All submissions shot on the Nokia N93 are here - judge for yourself!
