Text Message

The idea was clever:  Promise political supporters first dibs  of hard-hitting news delivered via SMS. Presidential candidate Barack Obama's must anticipated vice-presidential pick was supposed to be sent to his supporters via text message and email first - notifying people who had signed up with the campaign before the media, before anyone else.  The buzz was on, and even though numbers are not released by the campaign, it is estimated that the campaign has now a list of about 1 million mobiles numbers when more and more people signed up to be the first to know who the campaign had picked as VP. 

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A first of its kind program for LGBTs in Las Vegas will begin this month. SMS and website support will be provided to individuals who opt in to the program. There is a 70% smoking prevalence among gays and lesbians in Las Vegas and So Crush SMS will attempt to lower that rate by providing indivuals with quitting tips and links to resources via text message on a weekly basis. "We're very excited about this program. One element that separates our program from others is that we will be individually responding to each incoming message. Canned responses will only be used to identify the group new opt ins are place in. Once in a group, the message correspondence becomes individualized." Jonathan Holly, Program Developer