USSD

The Innovative Use of Mobile Applications in East Africa

Posted by MohiniBhavsar on Jul 27, 2010
The Innovative Use of Mobile Applications in East Africa data sheet 3649 Views
Author: 
Johan, Hellstrom; Swedish International Development Cooperation Agency
Publication Date: 
Jan 2010
Publication Type: 
Report/White paper
Abstract: 

The Swedish International Development and Cooperation Agency (Sida) recently published a report that gives an overview of the current state of mobile phone applications for social and economic developments in East Africa. Drawing on successful adoption of mobile applications in the Philippines, this Sida report seeks to answer “what hinders the take off of m-applications for development in East Africa and what role donors play in the process.” While mobile phones is the one of the most widely accessible gateways for information in East Africa, with mobile penetration covering over 40% of the population, sustainable, scalable mobile services for social and economic development are limited. The report is supported by secondary data, statistics, and field work carried out in Kenya, Rwanda and Tanzania, along with numerous interviews, meetings and discussions with key stakeholders in East Africa. Major trends in mobile usage, barriers for increased use of m-applications, as well as opportunities for scaling are discussed.


BabaJob: Bringing Jobs to People at the Bottom of the Pyramid

Posted by AnneryanHeatwole on Jun 28, 2010
BabaJob: Bringing Jobs to People at the Bottom of the Pyramid data sheet 4575 Views

Finding a job is hard but in India, BabaJob is making the process a bit easier for job seekers at the bottom of the pyramid.

Started in Bangalore in March of 2007, BabaJob is a matching resource for blue-collar workers looking for jobs. Sean Blagsvedt, co-founder of BabaJob, explains that the inspiration came from Anirudh Krishna’s research paper “Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?” Blagsvedt learned that most people moved out of poverty through job diversification. However, he noticed that most job-finding resources in India were designed for people seeking white collar jobs. Blue-collar workers and those at the bottom of the economic pyramid had to rely on word of mouth or luck in order to find the jobs that could help them move out of poverty. He decided to create a resource that would allow workers in India to find jobs in their fields and born was Babajob.

Basic Information
Organization involved in the project?: 
Project goals: 

The goal of BabaJob is to create a job-finding resource for blue-collar workers in India. The company allows users to sign up via mobile or the web, and find jobs in their industry based on proximity, salary, and type of work. Information is accessible for job seekers via mobile. The goal is to help workers at the bottom of the pyramid move out of poverty by providing job diversification. 

Brief description of the project: 

Babajob is a job-finding service that works over mobile phones and as a website. The company helps blue collar workers find new jobs by pairing them with employers who are seeking new employees. 

Target audience: 

The target audience is blue-collar workers in India who are seeking new jobs. 

Detailed Information
Length of Project (in months) : 
24
Status: 
Ongoing
What worked well? : 

Several things that went well:

  • Scaling the project; although Babajob started in Bangalore, it has scaled to be a fully national program and is now expanding to Indonesia
  • Large pick-up among user; more than 80,000 job seekers have used the site and nearly 400,000 jobs have been posted
  • Pairing with telecommunications companies allowed the organization to reach new clients over mobiles
What did not work? What were the challenges?: 

Some challenges:

  • BabaJob was originally designed to work in tandem with the BabaLife social network. The group decided that the job search site was more useful than the social network once other social networks began to become popular.
  • The company focused more on web-based visitors originally, but realized that scaling would be easier through mobile.

 


Praekelt Foundation: Young Africa Live, SocialTXT, and TXTalert

Posted by AnneryanHeatwole on Apr 29, 2010
Praekelt Foundation: Young Africa Live, SocialTXT, and TXTalert data sheet 8142 Views

The Praekelt Foundation was founded in 2007 as the nonprofit/NGO offshoot of Praekelt Consulting.  The NGO now runs three programs that work to better the lives of people living in poverty in South Africa. Each of those programs (Young Africa Live, SocialTXT, and TXTalert) use mobiles to achieve that goal.

Basic Information
Organization involved in the project?: 
Project goals: 

Young Africa Life: The goal is to engage young Africans with a mobile-based community where they can find access to information about HIV/AIDS, relationships, sex, and gender.

SocialTXT: The goal is to engage people living in poverty about social issues by maximizing unused space on "Please Call Me" messages. 

TXTalert: The goal is to use SMS reminders to increase kept appointment rates at clinics, encourage regular medication for chronic illnesses, and allow patients a free way to contact clinics if they have a problem.

Brief description of the project: 

Young Africa Live is a mobile portal where users can access information about HIV/AIDS while also reading entertainment-orientated blog posts.

SocialTXT takes advantage of the unused space in "Please Call Me Messages" to post informative social messages, such as the contact number for the National AIDS Helpline.

TXTalert uses SMS reminders to encourage patients with chronic illnesses to take their medication and follow-up with their clinic appointments. 

Target audience: 

The target audience for all three programs are people living in poverty in South Africa. Young people are a particular target audience of Praekelt's programs.

Detailed Information
Mobile Tools Used: 
Length of Project (in months) : 
30
Status: 
Ongoing
What worked well? : 

Young Africa Live: The site had rapid pickup among users, and exceeded the expected number of users. The Praekelt Foundation was able to get many resources from NGOs to populate the site with static content, and the bloggers have been well-received by readers.

SocialTXT: The program had a large effect on the number of users calling the National AIDS Helpline, and they were able to incorporate in regional languages in order to make the project more inclusive.

TXTalert: The appointment reminders dropped missed appointment rates at a Johannesburg hospital from 30% to 4%. 

What did not work? What were the challenges?: 

Young Africa Live: The portal is only accessible to users who use Vodacom as a service provider. Thus not all mobile users in South Africa can access the information. Also, the site's rapid popularity created a need for more content.

TXTalert: The system currently only runs in Johannesburg because it is dependent on clinics and hospitals having electronic patient databases, which many rural clinics do not have.


CellBazaar, Bangladesh's Burgeoning Mobile Marketplace

Posted by PrabhasPokharel on Jan 12, 2010

CellBazaar, often called the "Mobile Craigslist of Bangladesh", has provided a martketplace to buy and sell goods and service to Bangladeshis for three and a half years now. We reported on the organization previously in April 2008. Since then, the service has grown and has now user base of just under 4 million. Cell Bazaar processes 1000 posts/day, and founder Kamal Qadir was chosen by the World Economic Forum as a Young Global Leader in 2009.

I caught up with Kamal recently and talked to him about two things that I had wondered about CellBazaar that had not been emphasized in the coverage they have received.

CellBazaar, Bangladesh's Burgeoning Mobile Marketplace data sheet 17398 Views
Countries: Bangladesh

HIV-911 Database

Posted by hiv911 on Nov 12, 2009

Tagged With:

HIV-911 Database data sheet 4473 Views
Organization that developed the Tool: 
Main Contact: 
Cath Jenkin
Problem or Need: 

Enabling access to the HIV-911 referral network of HIV/AIDS-related service providers across South Africa, via USSD and LBS.

Main Contact Email : 
Brief Description: 

Enabling access to the HIV-911 referral network of HIV/AIDS-related service providers across South Africa, via USSD and LBS.

Tool Category: 
App resides and runs on a mobile phone
Key Features : 

Enabling access to the HIV-911 referral network of HIV/AIDS-related service providers across South Africa, via USSD and LBS.

Main Services: 
USSD Services
Display tool in profile: 
Yes
Tool Maturity: 
Under development/pre-launch
Platforms: 
All phones -- USSD
Program/Code Language: 
Other
Number of Current End Users: 
None/not deployed yet
Is the Tool's Code Available?: 
No
Is an API available to interface with your tool?: 
Yes
Countries: 

Innovative Use of Cell Phone Technology for HIV/AIDS Behaviour Change Communications: Three Pilot Projects

Posted by AnneryanHeatwole on Oct 09, 2009
Innovative Use of Cell Phone Technology for HIV/AIDS Behaviour Change Communications: Three Pilot Projects data sheet 5053 Views
Author: 
Katherine de Tolly, Helen Alexander
Publication Date: 
Mar 2009
Publication Type: 
Report/White paper
Abstract: 

The opportunities in South Africa for using mobile technologies to support initiatives in the HIV/AIDS sector are enormous. A huge number of people have cellphone access, and there are a range of innovative ways in which cellphones can be used to support treatment, disseminate information, provide anonymous counselling, gather data and link patients to services.

Cell-Life is an NGO based in Cape Town, South Africa, that seeks to improve the lives of people infected and affected by HIV through the appropriate use of technology.

This paper describes three pilot interventions that use cellphones for behaviour change communication; i.e. that are experimenting with different cellphone technologies to disseminate information, undertaken as part of Cell-Life’s Cellphones4HIV project: ARV adherence SMSs, USSD content delivery and content delivery via MXit. Challenges around measuring impact in behaviour change communications are briefly discussed, and some of Cell-Life’s upcoming initiatives are outlined.

As Kaplan points out in his 2006 literature review of the subject, “There is almost no literature on using mobile telephones as a healthcare intervention for HIV, TB, malaria, and chronic conditions in developing countries”. Although the initiatives discussed in this paper are very much in their infancy, we hope that by sharing our ideas and approaches with others in the field we will generate discussion around some of the practicalities of mHealth.


Mobilisr

Posted by PrabhasPokharel on Sep 15, 2009
Mobilisr data sheet 4205 Views
Organization that developed the Tool: 
Main Contact: 
Peter Benjamin
Problem or Need: 

Currently NGOs have to rely on sometimes-expensive private-sector suppliers of mobile services such as bulk SMS, USSD, etc. Mobilisr allows organisations to manage their own multi-channel mobile communications.

Main Contact Email : 
Brief Description: 

Mobilisr is an open source mobile messaging platform. It is a Web-based system that allows you to manage communications via mobile phone using a range of mobile technologies: broadcast SMS, interactive keyword SMS, SMS subscribe and unsubscribe, static USSD, and interactive USSD. Future releases will include interactive voice recording (IVR), location-based services, WAP and voicemail push (where a recorded voicemail is sent to people's phones).

Examples of how these can be used include: bulk SMSs sent to patients at an ARV clinic reminding them to take their medication; and interactive USSD used to gather patient feedback on service quality.

Mobilisr allows for tracking of 'campaigns', so you can monitor how many messages have been sent and to whom, which facilitates easier reporting.

Demo URL: http://www.cell-life.org.za/Mob2
username: demo
password: demo

Tool Category: 
App resides and runs on a server
Is a web-based application/web service
Key Features : 

Mobilisr contains functionality to:

  • Build Campaigns (Campaigns are collections of content and services)
  • Design and Manage Content intended for different mobile channels
    • Bulk SMS, SMS Keyword Response, Keyword-based (Un)Subscription
    • Building of and deploying of USSD services
    • Deploying of IVR / VoiceMail based technology (to be developed)
    • Location-based services (to be developed)
  • Capture data through these various channels
  • Manage database of users, messages, and create reports

More details here

Main Services: 
Bulk SMS
Premium SMS and Billing
USSD Services
Display tool in profile: 
Yes
mobilisr screenshot of home page
Tool Maturity: 
Currently deployed
Platforms: 
All phones -- SMS
All phones -- Voice
All phones -- USSD
All phones/Mobile Browser
Program/Code Language: 
Java
Organizations Using the Tool: 

Treatment Action Campaign, Soul City, Positive Muslims, HIVAN, Caris

Number of Current End Users: 
Under 100
Number of current beneficiaries: 
10,000-100,000
Support Forums: 
http://www.cell-life.org.za/Mob2/manual/Manual.pdf
Languages supported: 
English
Handsets/devices supported: 
Server can be deployed on a java-enabled system. Or web app can be used with Cell-Life support.
Is the Tool's Code Available?: 
Yes
Is an API available to interface with your tool?: 
Yes
Countries: 

How Long Have U Been Using? Drug Counselling on MXit in South Africa

Posted by KatrinVerclas on Jul 27, 2009

MXit is a mobile social networking service hugely popular with young South Africans who flock to it by the millions.  Marlon Parker is a social entrepreneur and lecturer at the Cape Peninsula University of Technology where he’s doing his PhD who saw his drug-addicted brother go to jail. Put Marlon's personal experience together with the conversations happening on MXit every day, and you have DAS, Drug Advice Support.

In an article in South Africa's Business Times recently, Parker describes DAS:

Drug users can “chat” with the services’ counsellors when they feel the urge to use, says Parker. It is the first step in a rehabilitation programme run with nongovernmental organisation Impact Direct. The service, which is called Drug Advice Support, has since expanded to include advice on careers, rape and child abuse and an advisory service for those infected with HIV/Aids.

"Please Call Me" Messages with HIV Info: Mobile Social Marketing in South Africa

Posted by CorinneRamey on Dec 15, 2007

"Please Call Me" messages are a popular cultural form of mobile communication in South African society. These USSD messages are used to advertise everything from car insurance to domestic airlines to the local corner store. Today, thanks to a recent project by SocialTxt, these free messages are used for the first time ever for social marketing: to encourage South Africans to get tested for HIV and obtain AIDS information.