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Every Child into School by 2010: 1Goal, the World Cup, and SMS

Every four years, the world’s biggest sporting event captures the attention of football aficionados. The FIFA World Cup is more than just a soccer competition, though. For host countries such as South Africa, the tournament represents a chance to showcase the nation’s treasures, attract investments, and beguile tourists. For the creators of the 1Goal campaign, the World Cup offers a unique opportunity to develop the organization's largest-ever cause-related campaign. 1Goal, which is backed by FIFA, seeks to get every child into school by 2015. 

1Goal was founded by the Global Campaign for Education (GCE), a coalition of more than 100 organizations from over 100 countries that has been coordinating advocacy, research and lobbying activities to end what GCE refers to as “the global education crisis.” The 1Goal campaign also benefits from serious star power, with co-chairs Queen Rania of Jordan, FIFA president Sepp Blatter and Archbishop Desmond Tutu lending their weight and global profile to the campaign.