text campaign

How to Run a Text-to-Screen Campaigns: A MobileActive Guide for Nonprofits

Posted by CorinneRamey on Mar 04, 2008

Imagine if every member of the legislature could see a message from your constituents, just by looking out of the window. A text-to-screen campaign allows for exactly this: A large screen, placed right outside the State House, for example, that brings your constituents’ text messages to legislators' eyes.

Not only can people in front of the screen see the message, but anybody can watch a live feed of the messages on a website. "Text to screen allows people in remote locations to interact in a meaningful way with one location," says Jed Alpert of Mobile Commons, a vendor providing a text-to-screen platform.

Individuals interact with the screen by sending a text message or SMS to a short code (a five or six-digit phone number). The SMS is then displayed on jumbatron screen, as well as on a web screen.

Save the Seals: SMS "Ban It"

Posted by justinoberman on Mar 28, 2006

sealtxt Who would not want to save this guy?

As the seal hunting season opens, the International Fund for Animal Welfare (IFAW) is launching a major campaign at stopthesealhunt.com and on cell phones all across the UK.

Starting yesterday, IFAW launched advertisements, like the one showed above, in the Sunday Mirror and has already received well over 10, 000 responses which, according to Jed Alpert, CEO of Politxt (the political arm of his Rights-Group media) the company responsible for the back end technology of the campaign, is a very sizeable response rate for a newspaper ad. IFAW will be displaying the add in various UK newspapers throughout the week and will be putting them up in the London tube some time in early April.  In the UK, send the text message "Ban It" to the short code 60123.

More on the story is at Personal Democracy.