Greenpeace Argentina's Movilactivistas Finalists for 160Character Award

May 16, 2006 | KatrinVerclas

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Argentina, Greenpeace, mobile activism, mobileactive, movilactivistas, sms campaign, text campaign

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160 Characters announced the shortlist for the third annual Global Messaging Awards, the only industry awards that are solely dedicated to mobile messaging.

For the first time, nopnprofit mobile messaging ventures were honored. MobileActive is proud to report that the Greenpeace Argentina Zero Waste Campaign was amongst the finalists.

From Greenpeace (Argentina)

"The Zero Waste campaign was the first initiative of Greenpeace Argentina in which mobile-activism was the primary tool used to achieve a goal. We used the mobiles phones for pressing local legislators with calls and text messages. Greenpeace Argentina has presented a “Zero Waste” initiative in the Parliament of Buenos Aires. The city, with a population of 3 million, produces between 4-5,000 tons of waste daily, all of which goes to landfills situated in the suburban areas. Shortly after introducing the legislation to Parliament, we launched a communication strategy aimed at influencing specific targets.

Through different “guerrilla” marketing tools, we asked people to join us as “mobile-activists” sending a SMS to our number and, after that, we encouraged to support and promote our campaign. The mobile-activists sent text messages to legislatures and key players involved in the bills various hearings. SMS was also used to arrange spontaneous meeting points and demonstrations. The result: the government of Buenos Aires will implement a Zero Waste policy that will, by 2010, reduce urban waste sent to landfills by 50%, 75% by 2015 and 100% by 2020."

Congratulations, Oscar, Hernan, and Marcello!

The award ceremony will take place on the 24th May, in London on the first evening of the event. To arrange attendance for yourself and/or colleagues and clients to attend the Mobile Messaging Awards dinner please phone Hayley Richards on +44 (0)20 7017 5506.

KatrinVerclas's blog

London event

Submitted by babarji on Fri, 2006-06-16 11:19.

Oscar Soria will be speaking in London on Wednesday 21st June about how Greenpeace Argentina use mobiles as part of their campaign. details here: http://www.160characters.org/events.php?action=view&eid;=23 www.160characters.org

Greenpeace Argentina WON!

Submitted by Anonymous on Thu, 2006-05-25 20:20.

160Characters Announce 2006 Mobile Messaging Awards Winners Submitted by Mike Grenville on Thu, 25 May 2006 17:32 http://www.160characters.org/news.php?action=view&nid;=2035 160 Characters, the independent mobile messaging forum, today announced the winners of the third annual Global Messaging Awards, the only industry awards that are solely dedicated to mobile messaging. This year’s winners were selected from countries spanning four continents, clearly demonstrating the continued evolution and innovation of messaging services and applications across the world. Mobile technology companies in UK continued to demonstrate excellence picking up three of the seven awards, whilst companies from Canada, USA, Singapore and Argentina respectively won the remaining categories. The ceremony took place at the distinguished Fredericks Restaurant, Islington, London, following the first day of Informa’s Global Messaging Congress and marks the huge contribution that messaging applications and services contribute to the mobile industry, providing recognition for the most innovative companies in this space. 2006 Winners Best messaging application: public sector/not for profit Greenpeace (Argentina) - Green lobby mobileactivism The Zero Waste campaign was the first initiative of Greenpeace Argentina in which mobile-activism was the primary tool used to achieve a goal. Through different “guerrilla” marketing tools, Greenpeace asked people to join us as “mobile-activists” sending a SMS to our number and then encouraged them to support and promote the campaign. SMS was also used to arrange spontaneous meeting points and demonstrations. The result: the government of Buenos Aires will implement a Zero Waste policy that will, by 2010, reduce urban waste sent to landfills by 50%. Presenting the award, Mike Grenville said that “there was enormous potential for mobile to be used to deliver interactive services for both public sector and NGOs. The consumers have the phones and are very well used to mobile messaging and Greenpeace Argentina is a good example of what can be done.” Best new mobile email and/or IM application Judging Panel The 2006 awards judging panel contains leading industry leading lights including Mike Short, Chairman MDA and VP Technology for 02, Ken Blakeslee Chairman, WebMobility Ventures, Angel Gambino VP commercial strategy and digital media, MTV Networks UK, Marek Pawlowski, editorial director at PMN and MEX conferences, Graham Trickey, Technical Director, GSMA, Guido Gybels Director of New Technologies, RNID, Paul Walsh CEO, Segala, Philippe Herbert Partner of Banexi Ventures Partners and Mike Grenville, founder and chairman of 160 Characters. Mike Grenville, 160 Characters said: “Every year there are certain sections of the industry who claim that SMS will be replaced by the next big thing but SMS volumes continue to rise. “Organising these awards for the third year running, I have been impressed at just how inventive some of the applications for SMS have been from companies around the world. Really simple applications of SMS which help every day people in every day situations and it’s that ubiquity of SMS which makes it the most popular form of mobile data available.”