Mobile giving gets cheaper in the U.K.

Posted by CorinneRamey on Jun 22, 2009

Where Ideas Navigate, or WIN, a technology service provider in the U.K., has said they will waive SMS fees for charities that use their services.

Hannah Jordan writes in Third Sector:

A company that provides charity text donation services is believed to be the first to waive its commission on donations to third sector organisations. Win handles ‘short code transactions', or texts to numbers of about five digits, between charities and donors. It usually receives between five and 10 pence per standard £1.50 text donation, but has said this week that it will waive the fee for charities and other not-for-profit organisations using its services. About 30 per cent of every text donation made to sector organisations in the UK is taken in charges by third-party service providers and mobile networks.

WIN joins the U.S.-based Mobile Giving Foundation, which charges a low fee for SMS donations, in making mobile fundraising a more affordable option for charities. Fees for mobile giving have historically been quite high, and only waived for specific events like Hurricane Katrina or the California Wildfires.

 For more on fundraising and carrier fees, see Fundraising with a mobile.

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