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Texting for Charitable Dollars: The Definitive Guide to Mobile Fundraising

This article was written by Jesse Feiler and edited by Katrin Verclas.

In the last few week, nonprofits in the United States have started to pay attention to fundraising via text - donations delivered to charities by donors simple sending a text message.

In aftermath of the January 2010 Haiti earthquake text donations to the Red Cross and other charities received enormous publicity, and generated a significant outpouring of donations. (SMS is an alternate term for text message – a160 character message sent over the mobile network)

SMS Text Donations and the Haiti Earthquake

In the aftermath of the devastating earthquake in Haiti, relief organizations in the United States and Europe have been able to collect substantial numbers of donations from SMS fundraising campaigns. Just like after the 2004 Tsunami in Southeast Asia, the numbers are impressive. Two charities alone, the Red Cross Foundation and Yele, collected more than $4.7 million by mid-day Thursday (less than 48 hours after the first earthquake hit). UPDATE: The Red Cross has raised close to $20 million via its SMS campaign as of January 17th.  

Industry insiders had expected $2 million in text message donations for all of 2009 at the end of October. However, a natural disaster of the gravity and dimension of the earthquake in Haiti has jumpstarted the awareness of aid organizations as to the potential power of raising funds quickly via SMS.   

Mobile giving gets cheaper in the U.K.

Where Ideas Navigate, or WIN, a technology service provider in the U.K., has said they will waive SMS fees for charities that use their services.

Hannah Jordan writes in Third Sector:

A company that provides charity text donation services is believed to be the first to waive its commission on donations to third sector organisations. Win handles ‘short code transactions', or texts to numbers of about five digits, between charities and donors. It usually receives between five and 10 pence per standard £1.50 text donation, but has said this week that it will waive the fee for charities and other not-for-profit organisations using its services. About 30 per cent of every text donation made to sector organisations in the UK is taken in charges by third-party service providers and mobile networks.