This practical guidebook is a must-have for every nonprofit and political organization interested in reaching youth. The book clearly and concisely details the ways in which new media has been used successfully –and unsuccessfully– to recruit, organize, and engage young people. Importantly, it ties online efforts to offline action. Chapter 4 focuses on mobile phones, using sms text messaging, what it is, how it works, and how to get started.
This practical guidebook is a must-have for every nonprofit and political organization interested in reaching youth. The book clearly and concisely details the ways in which new media has been used successfully –and unsuccessfully– to recruit, organize, and engage young people. Importantly, it ties online efforts to offline action. Chapter 4 focuses on mobile phones, using sms text messaging, what it is, how it works, and how to get started.
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