young people

Generation 2.0 A Practical Guide for Using New Media to Recruit, Organize, and Mobilize Young People

Posted by LeighJaschke on Jul 14, 2009

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Generation 2.0 A Practical Guide for Using New Media to Recruit, Organize, and Mobilize Young People data sheet 3110 Views
Author: 
Rigby, Ben; Godin, Seth; Exley, Zack
Publication Date: 
Apr 2008
Publication Type: 
Other
Abstract: 

This practical guidebook is a must-have for every nonprofit and political organization interested in reaching youth. The book clearly and concisely details the ways in which new media has been used successfully –and unsuccessfully– to recruit, organize, and engage young people. Importantly, it ties online efforts to offline action. Chapter 4 focuses on mobile phones, using sms text messaging, what it is, how it works, and how to get started.