GLBT
Posted by CorinneRamey on Jan 22, 2008
Ever wondered how Walmart ranks when it comes to supporting gay and lesbian employment equality? What about Starbucks, Coca-Cola, or Microsoft? Employment equality is an issue that the gay and lesbian community has advocated for for years. It has now moved into the cellphone age with point-of-purchase company information for conscious consumers. The U.S.-based Human Rights Campaign recently launched a new tool: An SMS buyers guide that that brings instant information about businesses' support of gay and lesbian equality straight to your mobile phone.
Posted by MattBieber on Dec 21, 2007
Human Rights Campaign, an American NGO focused on gay and lesbian rights, launched a mobile ampaign that allows users to learn about their favorite companies’ inclusiveness policies via text message. Users text in the word “shop” and then the name of a company to receive a text message rating of that company’s policies towards gay and lesbians. (Give the service a whirl: text SHOP and then the name of a company – SHOP KELLOGG, for example – to short code 30644. This service works only in the United States)
Human Right's so-called mData program allows consumers concerned with companies’ policies vis a vis gay and lesbians to get specific information about those companies when they’re considering making a purchase – at a store, while browsing the web, or even when they’re making investment choices. The data was uploaded in the form of a spreadsheet (in this case, thousands of company-specific ratings).
