pervasive computing

Turning Shopping into Advocacy via a Mobile Phone

Posted by CorinneRamey on Jan 22, 2008

Ever wondered how Walmart ranks when it comes to supporting gay and lesbian employment equality? What about Starbucks, Coca-Cola, or Microsoft? Employment equality is an issue that the gay and lesbian community has advocated for for years. It has now moved into the cellphone age with point-of-purchase company information for conscious consumers. The U.S.-based Human Rights Campaign recently launched a new tool: An SMS buyers guide that that brings instant information about businesses' support of gay and lesbian equality straight to your mobile phone.

Human rights campaign corporate equality index image