liveearth.org
Posted by KatrinVerclas on Jul 07, 2007
LiveEarth, the global music event taking place today, is launching one of the most ambitious mobile campaigns in its effort to organize people worldwide on climate change.
Live Earth is broadcast to more than two billion people with concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg, and Hamburg.
Concert goers and those watching online and on television in four countries will be able to 'answer the call' via sms by texting in a key word in one of six issue areas, pledging to change their behavior to save the earth from climate destruction. Keywords such as home, job, shop, ride, share, and lead can be texted in to short code 82004 in the Unites States and UK, to 70707 in Germany, and 199 66 777 in Australia.
