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Human Rights Campaign Launches Info Line on Corporations

December 21, 2007 | MattBieber

file under:
GLBT, HRC, mData, mobile, Mobile Commons, search

Human Rights Campaign, an American NGO focused on gay and lesbian rights, launched a mobile ampaign that allows users to learn about their favorite companies’ inclusiveness policies via text message. Users text in the word “shop” and then the name of a company to receive a text message rating of that company’s policies towards gay and lesbians. (Give the service a whirl: text SHOP and then the name of a company – SHOP KELLOGG, for example – to short code 30644. This service works only in the United States)