Crop Production

The Developmental Contribution from Mobile Phones Across the Agricultural Value Chain in Rural Africa

Posted by ccarlon on Nov 22, 2011
The Developmental Contribution from Mobile Phones Across the Agricultural Value Chain in Rural Africa data sheet 505 Views
Author: 
Furuholt, Bjorn and Edmund Matotay
Publication Date: 
Jan 2011
Publication Type: 
Report/White paper
Abstract: 

The most widespread information and communication technology (ICT) in developing countries today is the mobile phone. The majority of people in the least developed countries still live in rural areas and their livelihood depends on the primary industries. This study investigates the use of mobile phones among farmers in rural Tanzania in order to supply empirical data on the developmental role of this technology. The results show that the improved access to communication and information that mobile phones represent affects the entire cyclic farming life during the year and has resulted in considerable changes in the entire livelihood constructs, increased opportunities and reduced risks for rural farmer.

Featured?: 
No

Calling It In: Awaaz.De Provides A Voice-Based Information Platform

Posted by AnneryanHeatwole on Nov 07, 2011

How can you share information across rural areas with limited or non-existent Internet connections? This is the question that Awaaz.De, an India-based organization that uses interactive-voice-response (IVR) systems to share information on mobile phones, is working to answer.

Co-created by Neil Patel and Tapan Parikh, both at the University of California at Berkeley, Awaaz.De is used by organizations to share information with voice as the primary channel. This could, for instance, take the form of a question and answer service, voice discussion forums, voice surveys, and automated calls.

Because of the open-ended structure of the Awaaz.De platform, the platform has been adapted by very different organizations. Labor Voices uses Awaaz.De to allow migrant workers to review jobs and employers in a voice database; the Development Support Centre uses the service to provide information to small-scale farmers as part of the Avaaj Otalo project (covered by MobileActive.org here), and Galli Galli Sim Sim (the Indian version of Sesame Street) uses the service to allow pre-school teachers to share teaching experiences and information about educational activities.

According to Patel in a post on the ICT 4 Community Health Worker discussion list, there are now eight organizations using Awaaz.De. These organizations have, together, produced more than 100,000 calls from about 10,000 unique callers. 

Calling It In: Awaaz.De Provides A Voice-Based Information Platform data sheet 1540 Views
Countries: India

Video-mediated farmer-to-farmer learning for sustainable agriculture

Posted by EKStallings on Oct 26, 2011
Video-mediated farmer-to-farmer learning for sustainable agriculture data sheet 782 Views
Author: 
Van Mele, Paul
Publication Date: 
Oct 2011
Publication Type: 
Report/White paper
Abstract: 

From June to September 2011, Agro-Insight conducted a scoping study for SDC, GFRAS and SAI Platform on the production, dissemination and use of farmer training videos in developing countries, with a focus on sustainable agriculture. Literature was consulted, the internet screened, experts and users consulted and a global on-line survey launched in English, French and Spanish.

There is a general consensus that farmers need good agricultural training videos, but they do not browse the web in search of them. For watching videos they rely mainly on outside agencies. Only about 20% of all respondents have never used video to train farmers and have never searched the web for agricultural videos. Many of those didn’t know where to look for videos, hadn’t found videos on the right subject or hadn’t found videos in their local language.

Mobile is one of the technologies discussed, but not the only. The study cites some mobile-based programs and notes current limitations to mobile video for farmers.

Featured?: 
No

Connected Agriculture: The role of mobile in driving efficiency and sustainability in the food and agriculture value chain

Posted by EKStallings on Oct 25, 2011
Connected Agriculture: The role of mobile in driving efficiency and sustainability in the food and agriculture value chain data sheet 777 Views
Author: 
Kirk, Matthew, Julie Steele, Christèle Delbé, Laura Crow, Steven Yurisich, Barry Nee, Gareth Weir, Kathryn Brownlie, Oliver Grange
Publication Date: 
Oct 2011
Publication Type: 
Report/White paper
Abstract: 

This report focuses on the opportunity to improve agricultural productivity using mobile services, highlighting the opportunity to bring new investment to a key group: smallholder farmers. Mobile telephony could have significant potential to help the poorest farmers towards greater food and income security.


Only in recent years that mobile communications technology has been widely accepted as an enabler of sustainable growth. In developing markets, where the deployment of mobile telecommunications networks has surpassed traditional fixed-line technology, the mobile telecoms industry is well-placed as an enabler of higher performance in the value chain. There is a distinct need for market-led opportunities, and the opportunity for mobile operators to deliver these is significant.


The mobile services studied here enable companies to access and interact directly with different participants in the value chain, helping to build visibility of issues, capacity and quality. They will support company sustainability objectives, and in particular, progress towards the UN Millennium Development Goals by helping to reduce poverty, improve health and increase funding for education.


This report aims to stimulate the necessary engagement between mobile operators, governments, NGOs and businesses to realize these opportunities and explore others.

Featured?: 
No

Sowing Seeds with SMS: Assessing Mobile Phones' Role in Agricultural Extension

Posted by EKStallings on Oct 06, 2011

Mobile phones may be one mechanism to increase effectiveness and efficiency for agricultural extension in low-income countries. Agricultural extension, broadly defined as the delivery of information to small-scale farmers, was developed to counteract information asymmetries suffered by farmers with limited access to information sources like landline phones, newspapers, radios and TV programming.  This has meant that farmers have not been able to take advantage of innovations in agricultural production (from seed types to information about pest control or crop rotations) and have been largely unable to increase their yields and hence incomes. 

While agricultural extension programs have tried to counteract this lack of information, they have also been long plagued by lack of scale, sustainability, relevance and responsiveness. Mobile phones, with their low-cost and capability for quick communication, may resolve many of these obstacles.

Dial “A” for Agriculture: A Review of Information and Communication Technologies for Agricultural Extension in Developing Countries, by Jenny C. Aker, a well-known researcher in the field, provides a broad overview of the shift toward using mobile phones in extension services and offers critical guides for assessing the effectiveness of such programs.

Half a century ago, extension programs were conceived to fill the glaring gap between agricultural innovation and crop yields. Despite great advances in agricultural innovations in the latter part of the twentieth century, farmers in Latin America and especially Sub-Saharan Africa have only seen slight increases in yields. Extension programs,which have largely taken the form of in-person visits and training, have consistently suffered from questions of cost-effectiveness.

Dial "A" for Agriculture: A Review of Information and Communication Technologies for Agricultural Extension in Developing Countries

Posted by EKStallings on Oct 04, 2011
Dial "A" for Agriculture: A Review of Information and Communication Technologies for Agricultural Extension in Developing Countries data sheet 1419 Views
Author: 
Jenny C. Aker
Publication Date: 
Mar 2011
Publication Type: 
Report/White paper
Abstract: 

Agriculture can serve as an important engine for economic growth in developing countries, yet yields in low-income countries have lagged far behind those in developed countries for decades. One potential mechanism for increasing yields is the use of improved agricultural technologies, such as fertilizers, seeds and cropping techniques. Public-sector programs have attempted to overcome information- related barriers to technological adoption by providing agricultural extension services.

 

While such programs have been widely criticized for their limited scale, sustainability and impact, the rapid spread of mobile phone coverage in developing countries provides a unique opportunity to facilitate technological adoption via information and communication technology (ICT)-based extension programs.

 

This article outlines the potential mechanisms through which ICT could facilitate agricultural adoption and the provision of extension services in developing countries. It then reviews existing programs using ICT for agriculture, categorized by the mechanism (voice, text, internet and mobile money transfers) and the type of services provided. Finally, we identify potential constraints to such programs in terms of design and implementation, and concludes with some recommendations for implementing field-based research on the impact of these programs on farmers’ knowledge, technological adoption and welfare.


The Impact of Mobile Phones on Profits from Livestock Activities. Evidence from Puno, Peru

Posted by ccarlon on Sep 30, 2011
The Impact of Mobile Phones on Profits from Livestock Activities. Evidence from Puno, Peru data sheet 1601 Views
Author: 
Barrantes, Roxana
Publication Date: 
May 2010
Publication Type: 
Report/White paper
Abstract: 

Besides the work of Jensen (2007), there is little quantitative evidence on the impact that mobile telephony has had on household welfare. In considering the rural household welfare, the possibility is open of finding impacts of information that is accessed via mobile phone in several markets where rural households are usually inserted: agricultural product markets, agricultural services markets, agricultural byproducts; but also in labor markets that often supplement income diversification strategies of these households.

 

Using a database collected to measure the impact of mobile telephony in the welfare of rural households in Puno, Peru, this paper seeks to focus attention on the markets for agricultural products and by-products. The aim is to measure the contribution that has the use of mobile telephony in the profits resulting from the development of agricultural activities, using econometric techniques associated with quasi-experimental methods of impact assessment. How much does the mobile phone contribute to agricultural earnings? What is the differential impact of mobile phone use vis-a-vis scale variables such as farm size or the number of cattle, or diversification, as the total number of crops, or vertical integration, as the production of agricultural products, on the results of farming?

 

We expect to find different impacts depending on the type of use of mobile telephony, ie if used for information to affect the agricultural production function or is used to make marketing decisions. The results can help justify public policy efforts to include mobile telephone service as a basic service as well as the development of specific mobile livelihood services for farmers from the mobile communication technology, yet absent in Latin America.


Harvests of Development in Rural Africa: The Millenium Villages After Three Years

Posted by ccarlon on Sep 20, 2011
Harvests of Development in Rural Africa: The Millenium Villages After Three Years data sheet 192 Views
Author: 
The Earth Institute at Columbia University
Publication Date: 
May 2011
Publication Type: 
Report/White paper
Abstract: 

At the UN Millennium Summit in September 2000, world leaders adopted the Millennium Declaration, committing nations to a new global partnership to reduce extreme poverty and address pressing challenges of hunger, gender inequality, illiteracy, and disease. The year 2015 has been affirmed as the deadline for reaching these Millennium Development Goal (MDG) targets.

 

The goal is to show how an integrated approach to community-level development can translate the international MDG agreements into ground-level breakthroughs throughout rural sub-Saharan Africa. Villages are located in deeply impoverished rural areas that were considered hunger hotspots—with at least 20% of children malnourished. Sites were selected to reflect a diversity of agro-ecological zones, representing a range of challenges to income, food production, disease ecology, infrastructure, and health system development.

 

The Millennium Villages Project is a ten-year initiative spanning two five-year phases. The first phase focuses on achieving quick wins, especially in staple crop production and disease control, and on establishing basic systems for integrated rural development that help communities escape the poverty trap and achieve the MDGs. The Project involves the coordinated community-led delivery of a locally tailored package of scientifically proven interventions for agriculture, education, health, and infrastructure. Over the first five-year phase, interventions are delivered at a modest cost, totaling approximately $120 per capita per year, of which MVP brings about half to complement funds from the host government, the local community, and other partners. The second five-year phase will focus more intensively on commercializing the gains in agriculture and continuing to improve local service delivery systems in a manner that best supports local scale-up.


Ekgaon: Focus on the People

Posted by AnneryanHeatwole on Jul 01, 2011
Ekgaon: Focus on the People data sheet 2779 Views

Mobile coverage reaches over 90% of the world's population, but mobile services in traditionally rural, lower-income areas have lagged compared to opportunities in more urban areas. One company in India, Ekgaon, is tapping into the rural market by bringing financial, agricultural, and citizen-oriented mobile services to under-served regions. Vijay Pratap Singh Aditya, CEO of Ekgaon, explained to MobileActive.org how his company developed and evolved over the years. 

With a focus on under-served markets, Ekgaon partners with financial institutions, agricultural organizations, NGOs, and corporations to bring mobile services to those who need them. Users of the agricultural system receive personalized and customized soil nutrient management information and crop advice along with weather updates, market information, and alerts; users of the financial services use mobiles to manage savings, remittances, insurance, investments and mortgages; and citizen services allow users to monitor and report on the delivery of government programs.

Basic Information
Organization involved in the project?: 
Project goals: 

The goal of the project is to bring mobile services to previously unreached rural groups by focusing on creating technology for basic mobile phones (with a focus on SMS and IVR).

Brief description of the project: 

Ekgaon is a suite of mobile tools that the company incorporates into existing programs. The group creates financal, agricultural, and citizen-oriented tools (designed mostly as either SMS or IVR services) for an audience of primarily rural-based mobile phone owners.

Target audience: 

The target audience for Ekgaon is two-fold: 1. Low-income mobile phone owners who live in rural areas in South Asia; 2. Companies, NGOs, and other organizations that would like to use mobile services in their work with rural populations.

 

Detailed Information
Length of Project (in months) : 
108
Status: 
Ongoing
What worked well? : 
  • The project has reached large numbers of users through its partnerships, and has found an audience that was eager to incorporate mobile technology into their financal and professional work.
  • Ekgaon also uses open-source solutions, and found that the open-source community has been a good resource for solving technology-related questions. 
What did not work? What were the challenges?: 

Ekgaon's main challenge are keeping costs low for their services, as their target audience is mostly poor, rural communities; since Ekgaon partners with other organizations in order to incorporate their tools into other programs, keeping costs down is a challenge. 


Riding the Mobile Innovation Wave in Emerging Markets

Posted by kelechiea on Jun 16, 2011
Riding the Mobile Innovation Wave in Emerging Markets data sheet 1263 Views
Author: 
Accenture
Publication Date: 
Jan 2010
Publication Type: 
Report/White paper
Abstract: 

If communications and high-tech companies are to achieve their growth targets over the next few years, they must look to the emerging economies. These markets, with large populations, hold great promise. Although many consumers in these areas live in rural areas and rely on more limited means, their disposable income has risen in recent years. Many such consumers have become more confident about the future, and are now willing to buy aspirational products such as mobile phones and services, even on credit.

To achieve high performance in this environment, companies must understand the key mobile trends as they evolve in developing economies. They must develop a deeper understanding of the mobile value proposition to emerging market consumers as well as their distinctive service needs. New distribution networks must be created. Content, products and services need to be tailored to local populations. These challenges will require new models of collaboration to succeed in a more complex ecosystem.

 


Study on Potentials of Mobile Phones in Investment and Development Projects

Posted by VivianOnano on Jun 09, 2011
Study on Potentials of Mobile Phones in Investment and Development Projects data sheet 1350 Views
Author: 
Poate, Derek
Publication Date: 
Dec 2010
Publication Type: 
Report/White paper
Abstract: 

This report draws on the experiences of projects using mobile phone-based information and communication technologies (ICT) applications in a number of situations, including mobile monitoring and evaluation, m-banking, community development, literacy, anti-corruption, agricultural extension and agricultural value chain information and access.

The report begins with a general overview of the role that mobile phone-based ICT can play in development and commercial projects, focusing on the situations in which mobile phonebased applications are particularly appropriate, on the potential impacts that they can achieve and on their comparative advantages vis-a-vis other forms of mobile ICT.

The report then considers in more detail the experience of the projects in using mobile phone-based ICT, shedding light on such issues as the appropriateness and relevance of the systems used, their replicability and scalability and their sustainability.

 


Animation without Borders: Mobile Cartoons as a Teaching Tool

Posted by MelissaUlbricht on May 14, 2011
Animation without Borders: Mobile Cartoons as a Teaching Tool data sheet 4608 Views

A team of scientists, animators, and educators are working together to create animated videos that can be sent and downloaded to mobile phones around the world. The animations can be done in any language, are targeted toward low-level literate learners, and convey methods to obtain safe water in Haiti or  techniques to farm effectively in Africa, and concepts such as value in a marketplace exchange.

This University of Illinois project is called "Scientific Animation Without Borders", or SAWBO, for short. The project started about a year ago. As the team delivers the animations via mobile phone and other mechanisms, they also hope to deliver a more collaborative and bottom-up approach toward effective educational materials.

MobileActive.org spoke with university faculty and graduate students to hear more about animation, education, and mobile technology.

Basic Information
Organization involved in the project?: 
Project goals: 

Short-term goal: Working with educators to help them to demonstrate teaching concepts using visual aids. A longer-term goal is to develop a library of animations with easier access to a wide audience.

Brief description of the project: 

A team of scientists, animators, and educators are working together to create animated videos that can be sent and downloaded to mobile phones around the world. The animations can be done in any language and are targeted toward low-level literate learners.

Target audience: 

The target audience is low-level literate learners.

Detailed Information
Status: 
Ongoing
What worked well? : 

Animation is a cost-effective approach to creating multiple language versions of content. The team is able to tap into a volunteer network of translators at the university. The online library allows for peer review of the concepts and content.

What did not work? What were the challenges?: 

One challenge is that for mobile delivery, access is dependent on bluetooth technology and video-enabled phones.


Grameen Foundation

Posted by jasonhahn on Apr 06, 2011

At Grameen Foundation our goal is simple – we want to see poor people, especially the poorest and those living in harder to reach areas, have access to microfinance and technology and as a result of access to these services, move themselves out of poverty. We envision a world where the poor have broken the generational chain of poverty and lead lives of respect, dignity and opportunity. Grameen Foundation, a nonprofit organization headquartered in Washington, DC with an office in Seattle, Washington, was founded in 1997 by friends of Grameen Bank to help microfinance practitioners and spread the Grameen philosophy worldwide. We share the ideas of 2006 Nobel Peace Laureate Muhammad Yunus. Grameen Foundation and Grameen Bank are independent organizations and have no financial or institutional links.

Organization Type: 
NGO
Address: 
1101 15th Street, 3rd Floor
State/Province: 
DC
City: 
Washington
Country: 
USA
Postal code: 
20005

Research Insights: Use of Mobile Phone Cameras for Supply Chain Management

Posted by MohiniBhavsar on Apr 01, 2011

There is an enormous amount of literature on the use of mobiles in development work - from case studies and project evaluations, to broad policy recommendations and specific technology papers.

One place you can begin your search of relevant publications, reports and evaluations is in our mDirectory. For snapshots of the kind of information you can find there, here are more research slidecasts!

Way back in 2008, we spoke with Yael Schwartzman, who described her work in agricultural data collection. In this presentation, we feature a report published by Schwartzman, now a country manager at Frogtek in Mexico, and Tapan S. Parikh, assistant professor at UC Berekeley's School of Information.

Research Insights: Use of Mobile Phone Cameras for Supply Chain Management data sheet 2749 Views
Countries: Guatemala Mexico

India: The Impact of Mobile Phones (ICRIER Report)

Posted by rmlonline on Dec 13, 2010
India: The Impact of Mobile Phones (ICRIER Report) data sheet 2274 Views
Author: 
ICRIER
Publication Date: 
Jan 2009
Publication Type: 
Journal article
Abstract: 

Research carried out by International Council for Research on International Economic Relations (ICRIER). The ICRIER researchers looked at three segments of the population – the agriculture sector, the Small and Medium Enterprise (SME) sector and urban slum dwellers. The research demonstrates that access to telecommunications is an important catalyst to realizing productivity and efficiency improvements and thereby making it possible for the benefits of economic growth. The research in this report on the uses and impacts of mobiles in agriculture show that improving productivity and rural incomes requires an array of enablers in the production cycle, which runs from planting to the final sale of produce; access to information is an important enabler.

The lack of adequate infrastructure is particularly acute in rural areas, home to 70% of India’s population and the 52% of the work force that is primarily engaged in agriculture and related activities. Agriculture in India accounts for 18% of national income, implying extremely low agricultural productivity. Until now, the focus of mobile operators’ attention has been on the more lucrative urban markets. The high cost of infrastructure rollout in less dense rural areas and affordability barriers for the rural population are likely reasons. But there are signs that this is changing. Infrastructure rollout in rural areas is now eligible for subsidy and all major providers have reported future plans for expansion in rural India.

Small farmers often struggle to access high-quality inputs such as advanced seed varieties, or services such as soil testing or credit, fertilizers, availability of loan options and efficient distribution networks and weather forecast. Therefore a very uneven access to information is seen currently. A national survey of farmers found that only 40% of farmer households accessed information about modern agricultural techniques and inputs while a lot of them still depend on other progressive farmers.


The Mobile Minute: Polling Station Locator, Mobile Security Holes, and Nokia Expands its Rural Programs

Posted by AnneryanHeatwole on Nov 02, 2010

Today's Mobile Minute brings you the latest mobile news. Mobile Commons helps people find voting stations in the U.S. via SMS, Nokia pushes for rural users, NPR's mobile services win them an Online Journalism Award, and seven out of ten people store sensitive data on their mobile phones – without security measures.

  • Today is election day in the United States, so if you want to find out where your nearest polling station is, check out the Mobile Polling Place Locator by Mobile Commons. Text WHERE (for English instructions) or DONDE (for Spanish instructions) to 30644. You'll be prompted to enter your home address, and then be directed to your local polling center.
  • The New York Times reported on Nokia's Ovi Life Tools program, which uses basic text messages to transmit market and agricultural data to rural mobile owners. The program has already been successful in India, and now Nokia is gearing up to launch a similar program in Nigeria. 
  • The BBC reported on a study from security firm Juniper Networks that found bad news for users worried about mobile security: "In its research covering 6,000 participants spread over 16 countries, Juniper found that 61% of all reported smartphone infections were spyware, capable of monitoring communication from the device. A further 17% were text message Trojans that charge fees to a device's account holder." 

[Mobile Minute Disclaimer: The Mobile Minute is a quick round-up of interesting stories that have come across our RSS and Twitter feeds to keep you informed of the rapid pace of innovation. Read them and enjoy them, but know that we have not deeply investigated these news items. For more in-depth information about the ever-growing field of mobile tech for social change, check out our blog posts, white papers and research, how-tos, and case studies.

Image courtesy Flickr user QiFei

Mobile Phones and Development: An Analysis of IDRC-Supported Projects

Posted by MohiniBhavsar on Oct 12, 2010
Mobile Phones and Development: An Analysis of IDRC-Supported Projects data sheet 3069 Views
Author: 
Ahmed T. Rashid and Laurent Elder
Publication Date: 
Jan 2009
Publication Type: 
Report/White paper
Abstract: 

In the context of the rapid growth of mobile phone penetration in developing countries, mobile telephony is currently considered to be particularly important for development. Yet, until recently, very little systematic evidence was available that shed light on the developmental impacts of mobile telecommunication. The Information and Communication Technology for Development (ICT4D) program of the International Development Research Centre (IDRC), Canada, has played a critical role in filling some of the research gaps through its partnerships with several key actors in this area.

The objective of this paper is to evaluate the case of mobile phones as a tool in solving development problems drawing from the evidence of IDRC supported projects. IDRC has supported around 20 projects that cut across several themes such as livelihoods, poverty reduction, health, education, the environment and disasters. The projects will be analyzed by theme in order to provide a thematic overview as well as a comparative analysis of the development role of mobile phones. In exploring the evidence from completed projects as well as the foci of new projects, the paper summarizes and critically assesses the key findings and suggests possible avenues for future research.


Socio-Economic Impact of Mobile Phones on Indian Agriculture

Posted by MohiniBhavsar on Oct 12, 2010
Socio-Economic Impact of Mobile Phones on Indian Agriculture data sheet 2923 Views
Author: 
Surabhi Mittal, Sanjay Gandhi, Gaurav Tripathi
Publication Date: 
Feb 2010
Publication Type: 
Report/White paper
Abstract: 

Deficits in physical infrastructure, problems with availability of agricultural inputs and poor access to agriculture-related information are the major constraints on the growth of agricultural productivity in India. The more rapid growth of mobile telephony as compared to fixed line telephony and the recent introduction of mobile-enabled information services provide a means to overcome existing information asymmetry. It also helps, at least partially, to bridge the gap between the availability and delivery of agricultural inputs and agriculture infrastructure.

This paper investigates a series of questions that explore this topic:

  • What kind of information do farmers value the most to improve agricultural productivity?
  • Do mobile phones and mobile-enabled agricultural services have an impact on agriculture?
  • What are the factors that impede the realisation of the full productivity enhancing potential of mobile phones?

The answers to these questions have important implications for mobile operators, for information service providers, and for policymakers. The quality of information, its timeliness and trustworthiness are the three important features that have to be ensured to enable farmers to use it effectively to improve productivity.

The study found evidence that mobiles are being used in ways which contribute to productivity enhancement. However, to leverage the full potential of information dissemination enabled by mobile telephony will require significant improvements in supporting infrastructure and capacity building amongst farmers to enable them to use the information they access effectively.

As mobile penetration continues to increase among farming communities and information services continue to adapt and proliferate, the scope exists for a much greater rural productivity impact in the future.


Drop by Drop Gets the Pump: KickStart’s Mobile Layaway Service for Small-Scale Farmers

Posted by MelissaUlbricht on Oct 06, 2010
Drop by Drop Gets the Pump: KickStart’s Mobile Layaway Service for Small-Scale Farmers data sheet 6101 Views

Update: In July 2011, KickStart reached a milestone by registering its 100th mobile layaway customer. (When we last chatted with Chen, KickStart had 9 such customers.) The group is preparing to launch the service across Kenya next month.

Basic Information
Organization involved in the project?: 
Project goals: 

The goal of the KickStart mobile layaway service is to provide a safe, secure, and convenient savings mechanism for small-scale farmers to put away money for an irrigation pump.

Brief description of the project: 

The mobile layaway service allows small-scale farmers to make incremental payments over a mobile phone by leveraging M-PESA, a mobile banking platform that is popular in Kenya and elsewhere. Farmers work toward the purchase of KickStart irrigation pumps.

Target audience: 

The target audience of the KickStart mobile layaway service is small-scale famers who wish to purchase an irrigation pump but have difficulty in gathering the total purchase cost at one time. Farmers must also have access to a mobile phone and be registered M-PESA users.

 

Detailed Information
Length of Project (in months) : 
5
Status: 
Ongoing
What worked well? : 

The mobile layaway service is successful in it’s approach: it offers a formalized service by building upon something done informally and it leverages a trusted brand that users have access to and are comfortable with.

What did not work? What were the challenges?: 

Though the USB modem and text message interface alleviates the need to administer data via a handset, the process still requires significant manual input. For the pilot, received payments come in automatically from the M-PESA admin tool, but on the back-end, an Excel spreadsheet is used to track customers and payments.


Mobile Phones and Economic Development in Africa

Posted by MohiniBhavsar on Oct 06, 2010
Mobile Phones and Economic Development in Africa data sheet 2717 Views
Author: 
Jenny C. Aker and Isaac M. Mbiti
Publication Date: 
Jun 2010
Publication Type: 
Journal article
Abstract: 

We examine the growth of mobile phone technology over the past decade and consider its potential impacts upon quality of life in low-income countries, with a particular focus on sub-Saharan Africa. We first provide an overview of the patterns and determinants of mobile phone coverage in sub-Saharan Africa before describing the characteristics of primary and secondary mobile phone adopters on the continent.

We then discuss the channels through which mobile phone technology can impact development outcomes, both as a positive externality of the communication sector and as part of mobile phone-based development projects, and analyze existing evidence.

While current research suggests that mobile phone coverage and adoption have had positive impacts on agricultural and labor market efficiency and welfare in certain countries, empirical evidence is still somewhat limited. In addition, mobile phone technology cannot serve as the “silver bullet” for development in sub-Saharan Africa. Careful impact evaluations of mobile phone development projects are required to better understand their impacts upon economic and social outcomes, and mobile phone technology must work in partnership with other public good provision and investment.


KickStart

Posted by MelissaUlbricht on Oct 06, 2010

KickStart’s mission is to help millions of people out of poverty. The organization promotes sustainable economic growth and employment creation in Kenya and other countries. It develops and promotes technologies that can be used by dynamic entrepreneurs to establish and run profitable small scale enterprises.

Organization Type: 
Commercial
Address: 
P.O. Box 64142
State/Province: 
Kenya
City: 
Nairobi
Country: 
Kenya
Postal code: 
620

Use of ICTs among Researchers, Extension Workers and Farmers: Implications for a National Agricultural Extension Policy on ICTs

Posted by MohiniBhavsar on Sep 07, 2010
Use of ICTs among Researchers, Extension Workers and Farmers: Implications for a National Agricultural Extension Policy on ICTs data sheet 2193 Views
Author: 
Agwu A. E; U. C. Uche-Mba and O. M. Akinnagbe
Publication Date: 
Jun 2008
Publication Type: 
Journal article
Abstract: 

The study ascertained the level of usage as well as constraints to the use of information communication technologies (ICTs) among major stakeholders in the agricultural development process in Abia and Enugu States of Nigeria. Data for the study were generated from a sample of 110 respondents using structured interview schedule and questionnaire.

Findings indicate that majority (52.5%, 57.5% and 56.7%) of researchers; extension workers and farmers had high, moderate and low knowledge levels of available ICTs, respectively. Out of 24 information communication technologies in use among the respondents, 11 were frequently utilized by researchers, while only 4 and 3 of the facilities were frequently utilized by extension workers and farmers, respectively.

The study revealed major constraints to the use of ICTs to include lack of sufficiently trained computer personnel, lack of confidence in operating modern ICTs, erratic and fluctuating power supply, poor finance, lack of internet access in the rural areas and high cost of ICTs hard and soft wares, among others. The study concludes with the need to have a National Agricultural Extension Policy on the use of ICTs with major emphasis on access, availability and use.


Running Out of Credit : The Limitations of Mobile Telephony in a Tanzanian Agricultural Marketing System

Posted by MohiniBhavsar on Aug 24, 2010
Running Out of Credit : The Limitations of Mobile Telephony in a Tanzanian Agricultural Marketing System data sheet 1949 Views
Author: 
Thomas Molony
Publication Date: 
Jan 2008
Publication Type: 
Journal article
Abstract: 

Poor farmers often lack credit to purchase agricultural inputs, and rely on their buyers to provide it. This paper considers the effects of mobile phones on traders of perishable foodstuffs operating between Tanzania’s Southern Highlands and Dar es Salaam’s wholesale market, with a particular focus on the importance of credit in the relationship between potato and tomato farmers and their wholesale buyers.

It argues that the ability to communicate using these new information and communication technologies (ICTs) does not significantly alter the trust relationship between the two groups. It also suggests that farmers, in effect, often have to accept the price they are told their crops are sold for – irrespective of the method of communication used to convey this message – because their buyers are also their creditors. In this situation, many farmers are unable to exploit new mobile phone-based services to seek information on market prices, and potential buyers in other markets. Doing so runs the risk of breaking a long-term relationship with a buyer who is willing to supply credit because of their established business interaction.

It is suggested that, under a more open system than currently exists in Tanzania, mobile-payment (‘m-payment’) applications should target these creditor-buyers as key agents in connecting farmers to the credit they so often require.


Avaaj Otalo — A Field Study of an Interactive Voice Forum for Small Farmers in Rural India

Posted by MohiniBhavsar on Aug 18, 2010
Avaaj Otalo — A Field Study of an Interactive Voice Forum for Small Farmers in Rural India data sheet 737 Views
Author: 
Neil Patel, Deepti Chittamuru, Anupam Jain, Paresh Dave, Tapan S. Parikh
ISSN/ISBN Number: 
978
Publication Date: 
Apr 2010
Publication Type: 
Journal article
Abstract: 

In this paper we present the results of a field study of Avaaj Otalo (literally, “voice stoop”), an interactive voice application for small-scale farmers in Gujarat, India. Through usage data and interviews, we describe how 51 farmers used the system over a seven month pilot deployment. The most popular feature of Avaaj Otalo was a forum for asking questions and browsing others’ questions and responses on a range of agricultural topics. The forum developed into a lively social space with the emergence of norms, persistent moderation, and a desire for both structured interaction with institutionally sanctioned authorities and open discussion with peers. For all 51 users this was the first experience participating in an online community of any sort. In terms of usability, simple menu-based navigation was readily learned, with users preferring numeric input over speech. We conclude by discussing implications of our findings for designing voice-based social media serving rural communities in India and elsewhere.


The Mobile Minute: JQuery for Mobile, a New Mobile Magazine, Twitter Usage on the Weekends, and Indian Farmers Going Mobile

Posted by AnneryanHeatwole on Aug 16, 2010

Today's Mobile Minute brings you coverage on how mobiles are helping farmers in India, jquery on mobile, a comparison of patterns between mobile and desktop Twitter usage, and a mobile-only magazine.