We spoke with Prairie Summer and Graham Gardner of Equal Access to learn more about that organization’s work integrating educational radio broadcasts with mobile-based tools such as SMS and IVR. As they explain, this combination has enabled them to better tailor their message to their their audience and has allowed for a unique form of interactive communication.
Equal Access creates communications strategies and outreach that address the most critical challenges affecting people in the developing world. Their work has focused on communications around issues such as women and girls' rights, democracy and governance, and education.
Avaaj Otalo — A Field Study of an Interactive Voice Forum for Small Farmers in Rural India data sheet 867 Views
Author:
Neil Patel, Deepti Chittamuru, Anupam Jain, Paresh Dave, Tapan S. Parikh
ISSN/ISBN Number:
978
Publication Date:
Apr 2010
Publication Type:
Journal article
Abstract:
In this paper we present the results of a field study of Avaaj Otalo (literally, “voice stoop”), an interactive voice application for small-scale farmers in Gujarat, India. Through usage data and interviews, we describe how 51 farmers used the system over a seven month pilot deployment. The most popular feature of Avaaj Otalo was a forum for asking questions and browsing others’ questions and responses on a range of agricultural topics. The forum developed into a lively social space with the emergence of norms, persistent moderation, and a desire for both structured interaction with institutionally sanctioned authorities and open discussion with peers. For all 51 users this was the first experience participating in an online community of any sort. In terms of usability, simple menu-based navigation was readily learned, with users preferring numeric input over speech. We conclude by discussing implications of our findings for designing voice-based social media serving rural communities in India and elsewhere.
Press One for Freedom Fone, Press Two for Farm Radio: How Stations Use Integrated Voice Response data sheet 4772 Views
Two years ago, Bev Clark, the co-founder of Kubatana.net, was awarded a large grant as part of the Knight News Challenge for Freedom Fone, an open-source software platform for distributing news and information through interactive voice response (IVR) technology. Freedom Fone was officially launched in late February of this year and has since been downloaded about 200 times, said Amy Saunderson-Meyer of Freedom Fone.
Freedom Fone leverages audio as a mobile function using IVR, a technology that allows a system to detect voice and keyboard input. IVR allows a user to call, enter or say specific numbers, and listen to or contribute audio content. (Many readers are already familiar with IVR - you’ve likely encountered it when you call a customer service number and are prompted with instructions to press numbers for different issues or service departments.)
Since the launch, Freedom Fone has provided support to specific organizations including Equal Access in Cambodia, Small World News TV, TechnoServe, One Economy Corporation, and Africa Youth Trust.
In 2008, Bruce Girard concluded in a MobileActive.org guest post that the addition of text messaging technology into the community radio toolkit was still in its infancy. SMS use at radio stations was informal, he wrote, and the few cases of more complex use of SMS messages accompanied political crisis or natural disaster and were largely donor financed.
Two years later, we delve once again into the state of SMS and mobile technology at community radio stations, by way of an informal survey. While advances have been made and creative projects have emerged, integration remains an ad-hoc and individual enterprise.
This report summarizes existing projects and success stories, highlighting the most popular uses of mobile technology. It concludes with a discussion of the challenges that community radio stations face in adopting SMS and mobile technology.
In Pakistan even the cheapest mobile phones, those without cameras or other advanced features, come with the ability to listen to FM radio. Every day, and especially during cricket matches, people walk around the streets with their phones pressed to their ears, tuned into their local stations, says Huma Yusuf, a journalist based in Pakistan.
At first glance SMS text messages would seem like a natural for inclusion in a community radio station’s essential toolkit. SMS messages are inexpensive and easy-to-use and in recent years the mobile phones that are needed for sending and receiving them have become ubiquitous. However, an informal survey of recent projects indicates that use of SMS messages among community media in the developing world is still at an early stage. In most stations SMS use is informal. The few cases identified of community stations making more complex use of SMS messages have accompanied political crises or natural disasters and have inevitably been donor financed. There are few, if any, experiences of complex uses of SMS by community media without external funding and technical support, even though the financial and technical resources required are minimal.
