Equal Access

Equal Access: Creating a Community Feedback Loop with Radio and Mobile Phones

Posted by MarkWeingarten on Jul 26, 2011

We spoke with Prairie Summer and Graham Gardner of Equal Access to learn more about that organization’s work integrating educational radio broadcasts with mobile-based tools such as SMS and IVR. As they explain, this combination has enabled them to better tailor their message to their their audience and has allowed for a unique form of interactive communication.

Equal Access creates communications strategies and outreach that address the most critical challenges affecting people in the developing world. Their work has focused on communications around issues such as women and girls' rights, democracy and governance, and education.  

Equal Access: Creating a Community Feedback Loop with Radio and Mobile Phones by mobileactive

Photo courtesy Equal Access.

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