We spoke with Prairie Summer and Graham Gardner of Equal Access to learn more about that organization’s work integrating educational radio broadcasts with mobile-based tools such as SMS and IVR. As they explain, this combination has enabled them to better tailor their message to their their audience and has allowed for a unique form of interactive communication.
Equal Access creates communications strategies and outreach that address the most critical challenges affecting people in the developing world. Their work has focused on communications around issues such as women and girls' rights, democracy and governance, and education.
The collection and analysis of information from the field is a big part of ensuring that programs are working correctly. Recently, journalist Justin Smith interviewed George Mu'ammar of the World Food Programme's Vulnerability Assessment and Mapping Unit on how his department uses mobile technology to collect data. Listen to the podcast below:
