As the mobile donation channel expands across the US marketplace, many nonprofits are looking for innovative ways to leverage celebrity endorsements and mobile donations. One great example of how well this new fundraising channel is working is Keep a Child Alive, supported by their main spokesperson, singer Alicia Keys. Ms. Keys now includes a specific appeal for mobile donations during a majority of her current 33 city tour.
References / Past Projects
About Keep a Child Alive
KEEP A CHILD ALIVE is an urgent response to the AIDS pandemic ravaging Africa. With 28 million already dead, the disease continues, wiping out whole societies, threatening economic infrastructure and creating tragic devastation in the family structure.
Keep a Child Alive provides medical services needed to make treatment possible. Doctors, nutrition, testing, transportation, and treatment for opportunistic infections are all necessary for anti-retroviral treatment to be successful. When necessary, KCA also provides nutrition for its patients.
About mGive
mGive is a service of Mobile Accord, a Mobile Application Service Provider/Cause-Marketing Agency based in Denver, Colorado. We offer the strategic and tactical marketing expertise necessary to successfully implement scalable mobile donation and communication solutions on local and national levels.
