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In the Elevator with Operators: How to Pitch New Service Ideas to Mobile Companies

On day two of the MobileActive ’08 conference in Johannesburg, I attended a session entitled "In the Elevator With Operators: How to Pitch New Service Ideas to Mobile Companies” that focused on how to pitch mobile development projects that present both a social and a business opportunity. It was moderated by Jesse Moore of the GSMA Development Fund, and panelists were Pieter Verkade, the CMO of MTN South Africa, and Vuyani Jurana, executive director at Vodacom SA.

At some point, people with new mobile ideas in the development field need to get mobile operators involved so services can scale from small pilot projects to sustainable efforts that service many more people. As Moore said: “If you’re losing money, scale is your enemy. If you’re making money, scale is your friend.”