Mobile Media Toolkit

How to Add Location Information to Mobile Content

Posted by MelissaUlbricht on Feb 27, 2011
How to Add Location Information to Mobile Content data sheet 6891 Views
Author: 
Melissa Ulbricht
Abstract: 

This how-to focuses on the tools and techniques that you can use to add location-based information to mobile content.

Map Marker Location information can add value to your stories  and content and can help journalists who report on specific communities, reporters who create venue-specific multimedia, or citizen journalists who cover events in which location is relevant.

Location information has many advantages: It provides more context. It helps journalists and publishers find an interested audience; users searching for information around specific locations will most easily find information that is tagged with a location. Location information lends itself to aggregation; content with location information can be put on maps and other visualizations, which makes it more appealing for audiences to examine. Through this, it can be used in pattern-finding. Aggregations may show interesting patterns that would not be evident from individual reports. Finally, location information can leverage social media.









Radio Azadi in Afghanistan Goes Mobile

Posted by MelissaUlbricht on Jan 10, 2011
Radio Azadi in Afghanistan Goes Mobile data sheet 4833 Views

RFE/RLIn Afghanistan, Radio Free Europe/Radio Liberty (RFE/RL) is three months into an interactive SMS service that allows listeners to access content and participate in the program via mobile phone.

Through the interactive SMS service, Radio Azadi is now able to both send and receive SMS messages from subscribers. As a news organization, the main goal of RFE/RL is reaching an audience. “We want to make sure our content is available on whatever platform Afghans want to consume it on,” Julian Knapp of RFE/RL said. The service allows listeners to become texters, and people around the country have sent in messages to the radio station, to the tune of about 200 messages per day.

Basic Information
Organization involved in the project?: 
Project goals: 

The goal of the project is to reach an audience and provide content and information on a mobile platform.

Brief description of the project: 

In Afghanistan, RFE/RL and Radio Azadi uses an interactive SMS service that allows listeners to access content and participate in the program via mobile phone.

Target audience: 

The target audience is Etisalat subscribers who sign up for the free service.

Detailed Information
Status: 
Ongoing
What worked well? : 

The project has seen good uptake, especially from subscribers in small villages or rural areas where people don’t have as much access to officials or media.

What did not work? What were the challenges?: 

Because it is a straightforward service that has been implemented by the mobile provider for other projects, there were no significant technical problems. Currently, only Etisalat subscribers can sign up for the service.

 









Delivering Audio Content to Mobile Audiences

Posted by MelissaUlbricht on Dec 20, 2010

Prabhas Pokharel contributed research and writing to this article.

We turn now from producing video on your mobile to audio to show you different ways that people are delivering content to mobile phones. Sending audio content can help you reach new and increasingly mobile audiences. It can also be a great way to reach semi- or illiterate populations or others for whom written content is not suitable.

There are many channels to deliver audio content to mobiles: calling listeners, providing numbers for them to call, having mobile web or app-accessible radio, or leveraging radios that are included in many mobiles. This post will focus primarily on projects and tools that use phone calls, or the "voice channel," to share content.

There are quite a few projects that disseminate audio content using the voice channel:

Mobile Media: How To Record Quality Video on Your Mobile

Posted by MelissaUlbricht on Dec 13, 2010

Many mobile phones can capture video footage. This has enabled both trained journalists and citizen reporters to more easily capture footage including images that were rarely seen before. The Polk Journalism Award in 2009, for example, was awarded to a video from Iran captured on a mobile phone. Today, more and more journalists are using mobile phones to record video and quickly transfer content to their newsrooms via mobile data connections.

Using mobiles to capture video isn't new news. But there is good news: You don't need a high-quality video camera to do high-quality reporting, be you in the U.S. or elsewhere. Many journalists and citizen reporters today use smartphones to capture video footage. Examples abound. Vancouver journalism students use an iPhone with some additional hardware and software to do all their video editing on the phone. Voices of Africa uses a Nokia N-series smartphone. In his book Mobile Journalism in the Asian Region, Stephen Quinn uses both iPhones and Nokia smartphones. This post will provide some tips and tools on how you can record quality video and audio from your mobile phone.

Make Sure Your Phone is Capable

Phone hardware is constantly improving and getting cheaper. With an older phone, you may consider video enhancement software, which can offer a cheaper way to get better quality video content. For high quality video recording on a mobile, the best phones available today feature 640 x 480 pixels at 30 frames per second. 320 x 240 pixels at 15 frames per second produces acceptable web-quality video.

Lower resolutions will look grainy and pixelated without software enhancement, and video below 15 frames per second will look choppy. On the high quality end, these are some good mobile phones with excellent video cameras:

  • PC Magazine featured these five video-phone models with varying price ranges. The article includes lengthy reviews and a matrix comparison of the phones.
  • For high end phones, take a look at these articles: CNet's top 5 video phones of 2009, Wirefly's top 10 2009 video phones, MSNBC's video phone review with 5 recommendations, the iPhone 3GS, and the Motorola Droid.
  • The GSMArena.com database features 1800 phones with video capabilities, 70 of which are listed on this page. The site allows you to search for cameras based on various criteria and links directly to carriers around the world who are selling these phones.
  • The Nokia N series phones are generally highly recommended for video recording. The N82, N93, and N95 are mentioned often by independent reviewers.

Go Shoot (good) Video

When it comes to shooting video, the major difference between mobiles and mainstream camcorders is that mobile phones have simpler (and smaller) cameras. It is important to understand what makes for good quality video given these limitations. Some suggested tools and tips are listed here.

From Citizen Reporting to Media Conversation: How an Afghan News Agency Retools Mobile Technology

Posted by MelissaUlbricht on Oct 26, 2010

In Afghanistan, a documentary media company and an independent news agency have teamed up to integrate mobile phones and SMS into news reports. From election day text messages to stories of homemade airplanes, one news agency shows how a willingness to adapt mobile platforms to the landscape can contribute to a successful intersection of technology and media.

Small World News is a documentary and new media company that provides tools to journalists and citizens around the world to tell stories about their lives. Pajhwok Afghan News is an independent news agency headquartered in Kabul with eight regional bureaus and a nationwide network of reporters delivering stories in Dari, Pashto, and English. Together, the two launched Alive in Afghanistan, a website originally meant to showcase reports from the 2009 election in Afghanistan.

From Citizen Reporting to Media Conversation: How an Afghan News Agency Retools Mobile Technology data sheet 4811 Views
Countries: Afghanistan

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SeenReport and Citizen Journalism in Pakistan

Posted by MelissaUlbricht on Sep 07, 2010

Check out our newest case study on SeenReport, a platform for citizen journalism in Pakistan.

Over 10,000 citizen reports relating to widespread flooding in Pakistan have been submitted across the spectrum of organizations using the SeenReport platform. The service allows anyone to create a profile and submit text, photos, and videos from a mobile phone for immediate publication on the Web.

The case study is part of the Mobile Media Toolkit that will include many other case studies, how-to guides, resources, and tools on how use mobile phones for reporting, content delivery, and citizen participation, to be puplished this Fall.

SeenReport and Citizen Journalism in Pakistan data sheet 3196 Views
Countries: Pakistan

Small Screen, Big Picture: Jasmine News and SMS News Delivery in Sri Lanka

Posted by MelissaUlbricht on Aug 24, 2010
Small Screen, Big Picture: Jasmine News and SMS News Delivery in Sri Lanka data sheet 4331 Views

Jasmine News

Basic Information
Organization involved in the project?: 
Project goals: 

Jasmine News sends between 60 and 90 SMS news updates per month to subscribers on general topics such as politics, law, current events, business, sports, and entertainment. The goal is to provide accurate and speedy news information, for a low fee, to all mobile users in Sri Lanka.

Brief description of the project: 

In 2006, Jasmine News began sending SMS news headlines to subscribers in Sri Lanka, the first to do so in the country. Today, the service sends 60 to 90 messages a month to 170,000 subscribers, who pay Rs.30 per month ($0.30) for the service.

Jasmine News provides brief news headlines sent via SMS on general topics including politics, law, current events, business, sports, and entertainment.  The organization also has a website, though content is mostly of SMS length. SMS messages are available in multiple languages, including Sinhala, Tamil and Singlish (Sinhala in transliterated English).

To become a subscriber, a mobile user types a code such as "reg JNW" and send its to an established shortcode (2233) to subscribe for the push service. A local number is required.

Target audience: 

The target audience is mobile users in Sri Lanka. To receive SMS news updates, a mobile user must subscribe for Rs.30 per month ($0.30). Subscribers must also have a local number, though Jasmine News partners with 6 mobile providers to ensure that news can be delivered to subscribers on any network in the country.

Detailed Information
Status: 
Ongoing
What worked well? : 

At 170,000, Jasmine News has a notable number of paid subscribers. According to one of the founders, SMS news headlines fill two important needs: inclusion and empowerment through information. And it does so at a price that many people can afford: Rs30 per month.

First, the environment was ideal. With 15 million mobile phone subscribers in Sri Lanka, there was a clear need for an affordable and convenient method to receive news via phone, Ariyadasa said.  

Another success for Jasmine News comes from a good working relationship with many telecom operators in Sri Lanka. This ensures that news can be delivered to subscribers on any network in the country.

What did not work? What were the challenges?: 

A rather obvious problem for paid subscription-based models is that text messages are easy to forward. But, a founder of Jasmine News said that is not a large issue because while people do forward content, it costs more to forward (at $0.05 per SMS) than to actually subscribe at $0.30 per month for 60 to 90 messages.









Fromdistance Mobile Journalism

Posted by MelissaUlbricht on Aug 17, 2010
Fromdistance Mobile Journalism data sheet 990 Views
Organization that developed the Tool: 
Main Contact: 
Fromdistance
Problem or Need: 

For citizen reporters, Fromdistance Mobile Citizen Reporter enables anyone with the application to send high-resolution images and videos from a mobile phone directly to a publisher or the web. This makes delivery quick and easy.

For publishers, Mobile Professional Reporter delivers content that is fit to the publisher's needs (video and images are automatically converted and resized) and the system is integrated with a publisher's existing content management system.

It also enables reporters and publishers to make themselves more accessible and better manage incoming content.

 

Main Contact Email : 
Brief Description: 

Fromdistance Mobile Journalism includes two tools: Mobile Citizen Reporter and Mobile Professional Reporter. For citizen reporters, Fromdistance Mobile Citizen Reporter enables anyone with the application to send high-resolution images and videos from a mobile phone directly to a publisher or to the web. Users may download the Mobile Citizen Reporter application for free.

For publishers, Mobile Professional Reporter delivers content that is fit to the publisher's needs (video and images are automatically converted and resized) and the system is integrated with a publisher's existing content management system. To become a publisher, a user must contact Fromdistance. Publishers can define their own terms of use for acquiring content (size and copyright, for instance). The service can work with large files.

This YouTube video explains how it works.

 

 

Tool Category: 
App resides and runs on a server
Key Features : 

For citizen reporters, Fromdistance Mobile Citizen Reporter enables quick and easy delivery in an all-in-one tool for citizen and independent journalists. Users may download the Mobile Citizen Reporter application for free. It supports all Nokia multimedia handsets and other Series 60 devices.

For publishers, Mobile Professional Reporter delivers content that is fit to the publisher's needs and the system is integrated with an existing content management system, making content delivery standardized and efficient. To become a publisher, a user must contact Fromdistance. Publishers can define their own terms of use for acquiring content. The service can work with large files.

Main Services: 
Stand-alone Application
Tool Maturity: 
Currently deployed
Platforms: 
Other
Program/Code Language: 
Other
Organizations Using the Tool: 

The Fromdistance website says that "many leading media companies and publishers" have chosen the Mobile Professional Reporter tool, but it does not provide a list of company names. A datasheet also includes screenshots of use cases.

Is the Tool's Code Available?: 
No
Is an API available to interface with your tool?: 
Yes








Your Smartphone is Now a Mobile News Studio

Posted by PrabhasPokharel on Aug 14, 2010
Your Smartphone is Now a Mobile News Studio data sheet 2933 Views
Author: 
Tiffany Campbell
Publication Date: 
Jan 2010
Publication Type: 
Other
Abstract: 

Mobile phones have become a critical mobile news reporting tool. They can be a very effective way to produce content and transmit that content back to the studio very cheaply. The presentation presents real world examples of how mobile phones have been used in reporting contexts to great effect, tools that can help reporters do this reporting, and things to keep in mind (such as battery levels). The presentation also includes the author's recommendations for the best apps for mobile journalism.









Mobile Media Toolkit Screencast: How To Mobile-Optimize a Wordpress Blog

Posted by PrabhasPokharel on Jul 29, 2010

As a part of the Mobile Media Toolkit, we are producing how-to screencasts that show how to use various mobile tools that have to do with the production and dissemination of content and media.

I argued recently that content publishers should publish for the mobile web rather than build more apps. So it only felt appropriate to do a how-to screencast on how to actually produce content for the mobile web. One way is to use the polular and open source blogging software Wordpress as the back-end of the website, and optimize it so the front end is suitable for mobile viewing. We help viewers go through this process in a brief how-to screencast. See it below or click through to the How To article.

Mobile Media Toolkit Screencast: Mobile Optimize your Wordpress-based Website from MobileActive.org on Vimeo.

How to Mobile-Optimize a Wordpress Website

Posted by PrabhasPokharel on Jul 29, 2010
How to Mobile-Optimize a Wordpress Website data sheet 15145 Views
Author: 
Prabhas Pokharel
Abstract: 

Publishing for the mobile web is an important way to reach audiences on mobile phones. This screencast demonstrates an easy-to-use tool that can enable many content producers pubish for the mobile web. Wordpress.org has developed software which lets many around the world create websites fairly easily. This tool, the Wordpress Mobile Pack, makes it easy for those content producers to also publish on the mobile web.

In this short how-to video, we show how easy it is install the Wordpress Mobile Pack and generate a mobile version of websites, along with pointers to the more advanced features of the software.

Publishing for the mobile web is an important way to reach audiences on mobile phones. This screencast demonstrates an easy-to-use tool that can enable many content producers pubish for the mobile web. Wordpress.org has developed software which lets many around the world create websites fairly easily. This tool, the Wordpress Mobile Pack, makes it easy for those web publishers to now publish on the mobile web.

In this short how-to video, we show easy it is install the Wordpress Mobile Pack and generate a mobile version of websites, along with pointers to the more advanced features of the software.

Mobile Tools: 








Grocott's Mail: A Local Newspaper Embraces Mobile Phones

Posted by AnneryanHeatwole on Jul 14, 2010

[Updated with images] In Grahamstown, South Africa, getting and sharing news is a mobile experience. Grocott’s Mail, a local paper, incorporates mobile phones into many aspects of its news service – from disseminating headlines via SMS, to encouraging readers to text in their opinions, to a Knight Challenge-winning citizen journalist training program.

Grocott's Mail: A Local Newspaper Embraces Mobile Phones data sheet 4963 Views
Countries: South Africa

Have Your Say with CGNet Swara - Tribal Citizen Media in India. A New Case Study

Posted by PrabhasPokharel on Jul 09, 2010

We have another new case study up where we report on an innovative audio-based citizen journalism project in Chhattisgarh, India. Tribal citizen journalists have been reporting news in their own languages through a new service called CGNet Swara. CGNet stands for Chhattisgarh Net). The service allows citizen journalists to call in and record news in one of four local languages. The news that has been produced has been picked up in India's mainstream media, and some reports have led to concrete action: in one case, teachers whose salaries hadn't been paid for months were paid after a news report elicited a calling campaign from listeners. We've previously mentioned the project in a short blog post. This much more extensive case study is a part of some work we have been doing on citizen media projects using audio, radio, and mobile

Have Your Say with CGNet Swara - Tribal Citizen Media in India. A New Case Study data sheet 3424 Views
Countries: India

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How to Record Audio on a Mobile Phone

Posted by MelissaUlbricht on Jun 21, 2010

We are very interested in the role of mobile phones in citizen media, including how mobile phones can function as a portable newsroom or radio studio. To that end, our latest how-to guide, Mobile Audio Recording in the Field (and how to get a clear sound on the streets), walks you through the process of recording audio content on your mobile phone, whether you are recording from a studio, your home, or in the field.

This how-to is part of the Mobile Media Toolkit, which includes many other case studies, how-to guides, resources, and tools to use mobile phones for reporting, content delivery, and citizen participation.

The how-to provides:

Mobile Audio Recording in the Field (And How to Get a Clear Sound From the Streets)

Posted by MelissaUlbricht on Jun 18, 2010
Mobile Audio Recording in the Field (And How to Get a Clear Sound From the Streets) data sheet 27863 Views
Author: 
Melissa Ulbricht
Abstract: 

This How-To article provides tips for recording and sharing clear-sounding audio from a mobile phone. Often, recording on a handset is done in less-than-ideal environments. This article offers recording tips to help you capture quality audio to ensure a clear sound, even when you report on the ground and outside of a professional recording studio. We'll describe the best way to create, share and edit audio content depending on what resources you have (or do not have). You will also find a brief outline of some of the most popular and easy-to-use tools for creating, editing, and sharing audio content.

Location

Your mobile phone is an instant audio-recording and storage device, and it can be used anywhere. This How-To article provides tips for recording and sharing clear-sounding audio from a mobile phone. Often, recording on a handset is done in less-than-ideal environments. This article offers recording tips to help you capture quality audio to ensure a clear sound, even when you report on the ground and outside of a professional recording studio. We'll describe the best way to create, share and edit audio content depending on what resources you have (or do not have). You will also find a brief outline of some of the most popular and easy-to-use tools for creating, editing, and sharing audio content. Some tools require a specific call-in number and thus are geographically limited in scope. Other tools are Internet-based and widely available while others are specific to smartphones or iPhones. This article will give you a solid overview of what is available depending on your locale and resources, and will offer guidance for further tips and techniques.









Voices of Youth

Posted by MelissaUlbricht on Jun 17, 2010
Voices of Youth data sheet 6693 Views

A recently launched campaign at a popular youth radio program in Nepal focuses on the voices of youth - or at least, text messages of youth. Regardless, the SMS campaign seems to be making strides.

UNICEF in Nepal has teamed up with the popular Nepali radio program Saathi Sanga Man Ka Kura, which means "chatting with my best friend." The program, also called SSMK, is run by the non-governmental organization Equal Access Nepal. SSMK has been on the air for 10 years and reaches millions of youth listeners (primarily ages 13 to 26) throughout Nepal. In April, UNICEF and SSMK launched a campaign that allows young listeners to take an active role in a conversation, all via SMS.

Rupa Joshi, a communications specialist with UNICEF, explains the origins of the campaign.

Basic Information
Organization involved in the project?: 
Project goals: 

The goal of the project is to maximise participation of young people and reflect their voices on issues that affect their lives.

Brief description of the project: 

UNICEF in Nepal has teamed up with the popular Nepali radio program, Saathi Sanga Man Ka Kura, which means "chatting with my best friend." The program, also called SSMK, is run by the non-governmental organization Equal Access Nepal. SSMK has been on the air for 10 years and reaches millions of youth listeners (primarily ages 13 to 26) throughout Nepal. In April, Unicef and SSMK launched a campaign that allows young listeners to take an active role in a conversation, all via SMS.

Every week on the program, the radio team frames a topic or a question and invites the listeners to respond via a free text message to an established short code, 4400. The responses are then posted on a forum on the UNICEF Voices of Youth website.

Target audience: 

The target audience of the project are the current listeners of the SSMK radio program. It has been on the air for 10 years and reaches millions of youth listeners, primarily ages 13 to 26, throughout Nepal.

Unicef Voices of Youth Forum
Detailed Information
Status: 
Ongoing
What worked well? : 

The project worked in conjunction with the ongoing success and popularity of the SSMK radio program. It adapted a technology that was highly accessible (and free) to the target audience. Start up and maintenance costs have been relatively low. The project has also benefited from a positive working relationship with a local mobile technology sevice provider to trouble-shoot technical issues that have come up.

What did not work? What were the challenges?: 

The group has had to perform ongoing fixes to various processes. In its current state, it also requires significant administrative time to monitor and post incoming responses.









The Mobile Phone and the Public Sphere

Posted by PrabhasPokharel on Jun 15, 2010
The Mobile Phone and the Public Sphere data sheet 7715 Views
Author: 
Janey Gordon
Publication Date: 
Jun 2009
Publication Type: 
Journal article
Abstract: 

This article seeks to explore the influence of the mobile phone on the public sphere, in particular with regard to its effect on news agendas, gatekeepers and primary definers. Using the examples of the Chinese SARS outbreak (2003), the south-east Asian tsunami (December 2004), and the London bombings (July 2005), the author questions the extent to which the mobile phone is challenging conventional and official sources of information.

At times of national and personal calamity, mobile phone is used to document and report events from eyewitnesses and those closely involved. Using multimedia messages (MMS) or text messages (SMS) to communities of friends and families, as well as audio phone calls, mobile phone users may precede and scoop official sources and thwart censorship and news blackouts. They can also provide valuable evidence of what actually occurred. Users are able to take pictures and short films and transmit these rapidly to others along with reports of what is happening where they are; they are also able to access other media broadcasts and the internet. They are what have become known as `citizen journalists'.

The evidence suggests that mobile phone usage is contributing to the public sphere and in some instances is circumventing official repression or inadequate information. There is also an indication that the `mobcam' is capturing images that would otherwise be lost. However, the mainstream media has been quick to take advantage of this citizen journalism and mediate it within its own parameters.









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The Potential of Mobile Phones in Citizen Media: Thoughts from the Global Voices Citizen Media Summit

Posted by PrabhasPokharel on May 12, 2010

I had the pleasure of attending the Global Voices Citizen Media Summit in Santiago, Chile last week. The summit brought together bloggers, activists, and thinkers working to advance citizen media all around the world. While the discussions that took place were informative, most presentations and panels fell short in  recognizing the role mobile phones have played and exploring the potential mobile phones can play in citizen media.  I'd like to highlight some of the potential for mobiles in citizen media that were not adequately discussed.

Mobile Phone as a Tool for Reporting

Posted by PrabhasPokharel on May 12, 2010

At the recent Global Voices Citizen Media Summit in Santiago, Chile, I facilitated as session on "Mobile Phone as a Tool for Reporting."  We started off the discussion with the question of whether SMS is useful for reporters.

David Sasaki of Global Voices expressed skepticism about SMS as a reporting tool. Sasaki noted that Rising Voices, a Global Voices project that provides small funds to budding citizen media projects, had tried to find an SMS or mobile-based reporting project to fund, but hasn't been able to. Instead, David saw projects using technologies like Twitter for reporting. The 160 characters of SMS messages is simply not enough, David proposed, and pointed out that similar technologies like Twitter are more useful because they are able to transcend the character limitations as they can include links to much lengthier content.

VC Audio Pro

Posted by PrabhasPokharel on Apr 22, 2010
VC Audio Pro data sheet 5003 Views
Organization that developed the Tool: 
Main Contact: 
Gary Symons
Problem or Need: 

This tool lets users record and edit audio files on mobile phones. This is useful for reporters, for example, who need to turn raw audio files into into news stories in the field. Files can then be sent instantly over WiFi or a cellular connection to an editor or upload to a website.

Main Contact Email : 
Brief Description: 

VC Audio Pro is an advanced mobile journalism tool for radio news. It allows users to record, edit and send professional quality audio news clips or full stories from their smartphones.

Tool Category: 
App resides and runs on a mobile phone
Key Features : 

VC Audio Pro enables journalists to record and edit audio into a news story on the go.  It replaces cumbersome and costly recording equipment.  The company claims that the tools has an easy-to-use interface that is compatible with newsroom systems for instant integration and playout. There are some workflow customization options as well.

Main Services: 
Other
Tool Maturity: 
Currently deployed
Platforms: 
Mac/Apple/iPhone
Program/Code Language: 
Objective C/iPhone
Support Forums: 
http://www.vericorder.com/support/vcaudiopro/faq
http://www.vericorder.com/support/vcaudiopro/manual
Languages supported: 
English
Handsets/devices supported: 
iPhone
Reviews/Evaluations: 
http://www.vericorder.com/press http://www.iphonefootprint.com/2009/02/poddio-for-iphone-supports-recording-editing-and-easy-sharing-of-audio-files/
Is the Tool's Code Available?: 
No
Is an API available to interface with your tool?: 
No








AudienceScapes Investigates How the World Stays Informed

Posted by AnneryanHeatwole on Apr 20, 2010

Finding data on media consumption can be difficult, but the real trouble comes in interpreting it – what does it mean if people in one country get most of their news from radio, while in another from television? How are mobile phones changing the media and communications landscape? How can this data be used to help keep the greatest number of people informed? And why does this information matter?

AudienceScapes, a project of InterMedia, tracks media and ICT consumption in developing countries around the world. Currently the site has detailed information about Ghana, Uganda, Kenya, Sierra Leone, Columbia, Nicaragua, Guatemala and Peru. The site is a useful resource for detailed breakdowns on how different communities are using and consuming media.

AudienceScapes Investigates How the World Stays Informed data sheet 5925 Views
Countries: Colombia Ghana Guatemala Kenya Nicaragua Peru Sierra Leone Uganda

Radio and Text Donations: "This American Life's" Experience with Mobile Giving

Posted by AnneryanHeatwole on Apr 14, 2010

We’ve written before about mobile giving during disasters, and the dramatic results such campaigns can have. But mobile giving can be used for non disaster-related fundraising drives as well and This American Life, a show on the US public radio network, is one of the latest organizations to embrace this trend.

Radio and Text Donations: "This American Life's" Experience with Mobile Giving data sheet 9681 Views
Countries: United States