Livelihood & Economic Development

The Development of Mobile Money Systems

Posted by ccarlon on Sep 20, 2011
The Development of Mobile Money Systems data sheet 1450 Views
Author: 
Flores-Roux, Ernesto and Judith Mariscal
Publication Date: 
May 2010
Publication Type: 
Report/White paper
Abstract: 

In this paper we argue that mobile banking offers the opportunity to diminish the financial exclusion suffered by the poor by offering access to credit and to savings which are key tools capable of transforming the livelihoods of the poor as well as the efficiency of the market. However, mobile phones need a complete ecosystem that supports its application to a functioning mobile banking service.

 

The aim of this paper is to contribute to existing knowledge of mobile money across the value chain by providing insight into the mechanisms of m-money, the value propositions within the business of m-banking and what is preventing its swifter adoption and usage in the developed world. We develop a taxonomy of the key drivers of the business model which provides insights for assessing the replicability of these models in other countries. We focus on models developed in Kenya and the Philippines and explore what is lacking for a widespread adoption in Latin American countries, such as Mexico, in order to observe what is preventing the creation and usage of m-money models for the BoP.


Featured Research: Mobile Phone Appropriation in the Favelas of Rio de Janeiro, Brazil

Posted by AnneryanHeatwole on Sep 20, 2011

A research study on the role of mobile phones in the slums (favelas) of Rio de Janeiro investigates the power structures of how mobile phones influence social interactions and values among favela residents. Written by Adriana de Souza e Silva, Daniel M. Sutko, Fernando A. Salis, and Claudio de Souze e Silva, "Mobile Phone Appropriation in the Favelas of Rio de Janeiro, Brazil" offers a new perspective on the role of mobile phones in low-income areas. The authors point out that Brazil is in a unique position as it has both high-income and low-income residents living in very close proximity. They say:

Studies of developing countries often exclude Brazil because the  country is considered an upper-middle income economy by the World Bank (Donner, 2008), but this classification ignores Brazil’s extremely uneven income distribution (UDNP, 2008), which results in roughly 10 percent of the population earning 46 percent  of the overall income, while 50 percent makes only 13.3 percent (IPEA, 2005: 52).  Despite this income distribution, there are about 203 million cell phones in Brazil (as of December 2010), making Brazil the fifth largest country worldwide in terms of cell phone absolute numbers, with a 104 percent cell phone penetration rate (Teleco, 2011).

The study's focus on favela residents looks at how mobile phones play a role in both low- and high-income populations.

The study brought together 15 residents from three different Rio de Janeiro favelas (Jardim America, Vidigal, and Mangueira) to discuss how they use mobile phones and how mobile phones are viewed in their communities. The authors highlighted that favela residents live off-the-grid in Brazil; they do not pay taxes and do not receive social services like electiricity, water, or landline phone services. Because the government does not provide infrastructure for the residents, a "parallel" market has sprung up in which favela residents appropriate services from higher-income neighborhoods and redirect them to the favelas. The authors report:

Because favela residents are precluded from corporately legitimized cell phone ownership, they have developed illegal yet easy means for procuring phones while legally avoiding the cost of service and subverting service providers. The clearest example of illegal procurement is the existence of the parallel market: not one interviewee purchased a phone in a store. Phones were either received as presents or purchased from someone in the favela.

The researchers also found that despite Brazil's high phone penetration rate (104%), most of the respondents shared phones among friends and family members. The study participants all indicated that obtaining mobile phones legally was very difficult due to three main barriers: finances, comfort with technology, and difficulty of ownership. The respondents reported that buying a new phone from a legitimate store was out of their price range, signing up for payment plans required a high level of technological savvy, and that the frequent threat of phone theft meant that holding on to a phone in the favelas was difficult.

The paper also researches "diretão," a system of defrauding service providers (which is especially popular among favela drug dealers as it allows them to communicate for free and off-the-grid):

Diretão, as explained by the interviewees, is a phone illegally provided by service provider employees with a special SIM card that allows the user to freely call anywhere in the world for three months. The catch is that, for each individual call, after ten minutes, cell position can be triangulated by the provider, which results in disabling the diretão, and possibly capturing the service thief.

The study is an interesting look at how mobile phones play a role in favelas, and how low-income populations adapt mobile phones to fit into their communities.
 

Featured Research: Mobile Phone Appropriation in the Favelas of Rio de Janeiro, Brazil data sheet 2961 Views
Countries: Brazil

‘We Use It Different, Different’: Making Sense of Trends in Mobile Phone Use in Ghana

Posted by kelechiea on Sep 13, 2011
‘We Use It Different, Different’: Making Sense of Trends in Mobile Phone Use in Ghana data sheet 1755 Views
Author: 
Araba Sey
Publication Date: 
Mar 2011
Publication Type: 
Journal article
Abstract: 

Drawing on ideas from the sustainable livelihoods approach to poverty reduction and the concept of technology appropriation, this article discusses findings from a mixed methods study exploring mobile phone use in Ghana. The results suggest that most respondents value their phone for the connectivity it affords with a variety of personal and professional contacts. In this sense, the mobile phone is not an overt means of poverty reduction for respondents but an integral part of their lives, in which it serves multiple functions. The study contributes empirical data to the emerging body of research on mobile phone communication in African countries


Riding the Mobile Innovation Wave in Emerging Markets

Posted by MohiniBhavsar on Sep 13, 2011
Riding the Mobile Innovation Wave in Emerging Markets data sheet 1439 Views
Author: 
Accenture
Publication Date: 
Jan 2010
Publication Type: 
Report/White paper
Abstract: 

If communications and high-tech companies are to achieve their growth targets over the next few years, they must look to the emerging economies. These markets, with large populations, hold great promise. Although many consumers in these areas live in rural areas and rely on more limited means, their disposable income has risen in recent years. Many such consumers have become more confident about the future, and are now willing to buy aspirational products such as mobile phones and services, even on credit.

To achieve high performance in this environment, companies must understand the key mobile trends as they evolve in developing economies. They must develop a deeper understanding of the mobile value proposition to emergingmarket consumers as well as their distinctive service needs. New distribution networks must be created. Content, products and services need to be tailored to local populations. These challenges will require new models of collaboration to succeed in a more complex ecosystem.


The March of the Little Green Guy: $80 Android Phones in Developing Countries

Posted by MelissaUlbricht on Sep 12, 2011

This year, Chinese company Huawei launched an $80 Android phone, the IDEOS, through Kenyan telecom Safaricom. According to sources, the phone has sold over 350,000 units in Kenya, “a staggering statistic considering nearly half of Kenya’s population lives on less than two dollars per day.”

We thought it important to take a closer look at this relatively low-cost device and the larger issues and questions that arise from it.

The Android Edge?

An article on Singularity Hub suggests that while affordability is a key driver for adoption, a larger issue with the IDEOS phone is the competitive edge of Android phones:

Pricing and Mobile Usage: Wireless Intelligence Reports on Worldwide Mobile Usage Trends

Posted by AnneryanHeatwole on Sep 08, 2011

In a report on worldwide trends in mobile usage, Wireless Intelligence investigates the relationship between decreased prices of call times and the related increase in mobile usage around the world over the last decade. "Analysis: How Pricing Dynamics Affect Mobile Usage" looks at both developed and developing countries to see where call prices have changed most dramatically in the last ten years, and how those changes have affected call times and mobile usage. Although the full report is restricted to Wireless Intelligence members, some of the key data is summarized below.

The Mobile Minute: Cross-Platform Messaging, Mobile Money in Post-Conflict/Disaster Areas, and U.S. Smartphone Demographics

Posted by AnneryanHeatwole on Sep 06, 2011

And, we are back! Today's Mobile Minute brings you coverage on cross-platform mobile messaging, increased network usage rates for MTN Uganda subscribers, strategies for implementing mobile money programs in post-conflict/disaster areas, and a demographic breakdown of U.S. smartphone users.

  • ChatON, a new, cross-platform mobile messaging service from Samsung, brings texts, group chats, and multimedia sharing to a variety of handsets and operating systems. According to Samsung, the messaging service will work on both feature phones and smartphones, and will operate on a variety of platfroms including Android, Apple, and RIM/BlackBerry. 
  • On September 1st, MTN Uganda announced an increase of up to 100 percent of their network usage prices. The International Business Times reports, "MTN has increased the rate it charges customers for calls to another network by a third to 4 shillings a second while those for calls across its own network will double to 4 shillings. The changes take effect this weekend." The company says this was done to account for an increase in operating costs and as a response to inflation in Uganda.

The World Bank

Posted by AnneryanHeatwole on Sep 06, 2011

"The World Bank is a vital source of financial and technical assistance to developing countries around the world. Our mission is to fight poverty with passion and professionalism for lasting results and to help people help themselves and their environment by providing resources, sharing knowledge, building capacity and forging partnerships in the public and private sectors.
We are not a bank in the common sense; we are made up of two unique development institutions owned by 187 member countries: the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA).

Each institution plays a different but collaborative role in advancing the vision of inclusive and sustainable globalization. The IBRD aims to reduce poverty in middle-income and creditworthy poorer countries, while IDA focuses on the world's poorest countries.

Organization Type: 
Government
State/Province: 
Washington, D.C.
City: 
Washington, D.C.
Country: 
USA

We Are Hiring: Web Developer. NYC. Cool Gig.

Posted by KatrinVerclas on Sep 04, 2011

We are in need of a fabulous web developer for maintenance of two existing complex Drupal sites, and one WordPress site that is currently being built by another firm. We are also starting to use Tilemill and other platforms so proficieny and interest beyond Drupal desired.

Must have extensive and proven Drupal 6 and 7 as well as WordPress development experience, be creative and entrepreneurial and able to work in fast-moving start-up environment. Curiosity and interest in our work related to mobile tech for social change highly desirable, as is making websites super accessible on mobile devices and low bandwidths. Possibility to advance rapidly for the right person. Part-time to start (24 h/week) with potential for more. Full benefits are provided.

Position is based in NYC, no exceptions. We do have a cool office in Chelsea. Competitive salary and signing bonus.

September Event Roundup

Posted by AnneryanHeatwole on Sep 02, 2011

A brand new month means brand new events, and September has no shortage of mobile conferences, hackathons, and seminars to keep you busy! Read on to find out what's happening in the mobile world this month:

  • 6-7 September, Mobile Money CALA (Miami, USA) This event is all about mobile banking and payment systems in the Central American and Latin American regions. Discussion topics include how mobile banking case studies from around the world can be adapted to the CALA region, building partnerships between mobile networks and banks, and mobile banking for the unbanked.
  • 8-9 September, The Mobile Payment Conference (New York City, USA) For another look at mobile money, the Mobile Payment Conference gives attendees a chance to discuss how mobile payments can be used in both the business and non-profit industries.
  • 10-11 September, TechCrunch Disrupt Hackathon (San Francisco, USA) In preparation for the TechCrunch Disrupt event, the company is hosting a 24-hour hackathon for developers to get together and code new projects. After the hackathon, participants demo their creations to the audience to kick off the Disrupt event.
  • 12-14 September, TechCrunch Disrupt (San Francisco, USA) Following the Hackathon, Disrupt brings together entrepreneurs, developers, and start-up founders. The event features the "Start-Up Battlefield," where participants compete to launch their start-up at the conference, with a $50,000 prize for the winner.
  • 16 September, Future of Mobile Conference (London, U.K.) This one-day event has panels on everything from coding in HTML5, CSS, and Javascript, to choosing the right app store in which to launch your app, to crash courses on developing for different operating systems. If you want to develop apps for smartphones, this is the event for you.

Strengthening Rural Livelihoods: The impact of Information and Communication Technologies in Asia

Posted by admin on Aug 10, 2011
Strengthening Rural Livelihoods: The impact of Information and Communication Technologies in Asia data sheet 1313 Views
Author: 
Grimshaw and Kala (eds.)
ISSN/ISBN Number: 
2147483647
Publication Date: 
Mar 2011
Publication Type: 
Other
Abstract: 

Enthusiasm amongst international development agencies about harnessing the potential of Information and communications technologies (ICTs) for development has waned as observers have recently questioned the Impact and sustainability of such interventions. By presenting the findings of research specifically designed to measure Impact on livelihoods, Strengthening Rural Livelihoods offers new evidence for the development benefits of ICTs.

 

The book presents an overview of SIX research projects within the 'Knowledge Networking for Rural Development In Asia Pacific' (ENRAP) research programme. It asks if ICTs enabled farmers to sell beyond local markets and at better prices, and whether there have been social gains in linking geographically disparate households and social networks.

 

Using a control trial approach In four out of the SIX project case studies, and critically assessing the pros and cons of this methodology including the ethical Implications, the authors have provided significant new Insights Into how to overcome the challenges of mainstreaming lCTs Into rural livelihoods and more effectively measuring its effects. This book will appeal to academics, civil society organizations, practitioners and students who are Interested In what works and what doesn't work when applying ICTs to rural livelihoods.


MobileActive.org Interview with Apala Lahiri Chavan on Contextual Innovation and Mobile Technology Design for Emerging Markets

Posted by kelechiea on Jul 25, 2011

MobileActive.org interviewed Apala Lahiri Chavan, an expert in Design for Emerging Markets. She is the current Chief Oracle and Innovator of Human Factors International. Through her experience working in the fields of human and computer interaction and user experience with a particular focus on emerging regions, Lahiri Chavan and her team have done cutting edge work in the design of interactive systems. More information about Lahiri Chavan and the work she has done can be found here.

In our interview, Lahiri Chavan talks to us about the importance of paying attention to contextual user needs when designing mobile technologies for users in emerging markets. She started her career as a computer programmer, although soon realized the lack of user-centered research employed in the development of interactive systems. This then motivated her to want to be an ‘advocate for the user’ as she explains in the interview. She wanted to start designing information systems that people could intuitively understand. Her passion to work with people in developing countries is what led her to the field of Contextual Innovation.

Contextual Innovations is a "systematic multidisciplinary process of inquiry into the new frontiers of user system interactions. It allows you to gain practical knowledge about your target markets to develop entirely novel, more useful and effective products and services." The importance of Contextual innovation is that is pay’s special attention to the unique user requirements of developing regions such has high illiteracy rates, multilingualism, and dialectal variation. Lahiri Chavan also also speaks about the importance of engaging citizens of emerging markets in to the design process.

To get a more detailed account of the phrase “Contextual Innovation’’ see Lahiri Chavan video about Design for Emerging Markets. She talks about the design process that must be employed when designing systems and products for users of developing regions. In this animation Lahiri Chavan goes through several processes of design innovations and calls attention to the importance of cross-cultural challenges. 

Telecom Regulatory Authority of India: Consultation Paper on Certain Issues relating to Telecom Tariffs

Posted by VivianOnano on Jul 15, 2011
Telecom Regulatory Authority of India: Consultation Paper on Certain Issues relating to Telecom Tariffs data sheet 2031 Views
Author: 
Bhawa, Mahanagar Doorsanchar.
Publication Date: 
Oct 2010
Publication Type: 
Report/White paper
Abstract: 

Service providers periodically publish different tariff offers with the objective of both customer acquisition and customer retention. Transparency in the provision of telecommunication services and tariff offers has always been and continues to be of prime concern to the Authority. TRAI has in the past taken several steps to enhance transparency in tariff offers.

The Authority, however, is receiving several complaints and representations from consumers and their representatives seeking further effective transparency measures. In view of the increased competition as well as the spread of telecom activity to rural areas, the relevance of having a more transparent regime for tariff offerings cannot be overemphasised.  At the same time, service providers and their associations have also raised certain concerns. This consultation paper brings out various issues that have a bearing on telecom tariff offers.


Branchless Banking 2010: Who Is Served? At What Price? What Is Next?

Posted by kelechiea on Jul 12, 2011
Branchless Banking 2010: Who Is Served? At What Price? What Is Next? data sheet 1593 Views
Author: 
Claudia McKay, Mark Pickens
Publication Date: 
Sep 2010
Publication Type: 
Report/White paper
Abstract: 

Excitement around branchless banking is rapidly turning into action by the private sector. Of the 79 live mobile money deployments tracked by the GSM Association (GSMA), two-thirds have launched in 2009 and 2010. Nokia and Paypal are investing in mobile payment platforms available to any client regardless of his or her mobile network or bank, a development that could shake up markets. And early branchless banking leaders are launching out in new directions. Brazilian banks are increasingly eager to use agents equipped with point-of-sale (POS) devices to originate loans. In Kenya, Safaricom has teamed up with Equity Bank, the country’s largest bank, to offer M-Kesho, a service that uses M-PESA’s mobile payments platform to offer a full range of Equity’s bank products.

Will these sizeable investments pay off? Many in the private sector believe reaching large numbers of mass market clients is a precondition to large-scale profits, but at the same time, they are uncertain about how quickly branchless banking will gain traction with the unbanked, low-income clients who make up the mass market. In other words, the prospects of branchless banking are still unclear.

 


A Note on the Availability (and Importance) of Pre-Paid Mobile Data in Africa

Posted by VivianOnano on Jul 12, 2011
A Note on the Availability (and Importance) of Pre-Paid Mobile Data in Africa data sheet 2161 Views
Author: 
Donovan, Kevin; Donner, Jonathan.
Publication Date: 
Jun 2010
Publication Type: 
Report/White paper
Abstract: 

We argue that access to prepay data will be as essential to the widespread adoption and use of the mobile internet in developing countries as access to prepay airtime is/was to the adoption of the mobile telephone.  In late 2009, we conducted a desk assessment of the availability of pre-pay (payas-you-go) data from the major operators in 53 African countries. In 36 cases we were able to identify at least one operator in each country which offered pre-pay data, and in 3 cases we could determine that no prepay data was available.  

Information available from operators was vague, incomplete, and hard to obtain, suggesting a threshold in general awareness and enthusiasm on the part of operators may not yet have been crossed. We describe an ongoing follow-up “crowdsourcing” activity underway to fill in information from the remaining 14 countries, and suggest topics for further research, both on the demand and supply sides of the prepaid data equation. 


Mobile Telephony Access and Usage in Africa

Posted by VivianOnano on Jul 12, 2011
Mobile Telephony Access and Usage in Africa data sheet 1778 Views
Author: 
Chabossou, A., Stork, C., Stork, M., Zahonogo. Z.
Publication Date: 
Apr 2009
Publication Type: 
Report/White paper
Abstract: 

This paper uses data from nationally representative household survey conducted in 17 African countries to analyse mobile adoption and usage. This paper shows that countries differ in their levels of ICT adoption and usage and also in  factors that influence adoption and  usage. Income and education vastly enhances mobile adoption but gender, age and membership in social networks have little impact. Income is the main explanatory variable for usage. In terms of mobile expenditure the study also finds linkages to fixed-line, work and public phone usages. These linkages need however be explored in more detail in future. Mobile expenditure is inelastic with respect to income, ie the share of mobile expenditure of individual income increases less than 1% for each 1% increase in income. This indicates that people with higher income spend  a smaller proportion of their income on mobile expenditure compared to those with less income. 

The study provides tools to identify policy intervention to improve ICT take up and usage and define universal service obligations based on income and monthly usage costs. It help to put a number to what can be expected from lower access and usage costs in terms of market volume and number of new subscribers. Linking this to other economic data such as national household income and expenditure surveys and GDP calculation would allow to forecast the economic and social impact of policy interventions. Concrete recommendations are being made for policy interventions and regulatory measures to decrease access and usage costs.

 


Evaluating the Accuracy of Data Collection on Mobile Phones: A Study of Forms, SMS, and Voice

Posted by VivianOnano on Jul 06, 2011
Evaluating the Accuracy of Data Collection on Mobile Phones: A Study of Forms, SMS, and Voice data sheet 2061 Views
Author: 
Patnaik, Somani; Brunskill, Emma, Thies, William.
Publication Date: 
Apr 2009
Publication Type: 
Report/White paper
Abstract: 

While mobile phones have found broad application in reporting health, financial, and environmental data, there has been little study of the possible errors incurred during mobile data collection. This paper provides the first (to our knowledge) quantitative evaluation of data entry accuracy on mobile phones in a resource-poor setting.

Via a study of 13 users in Gujarat, India, we evaluated three user interfaces: 1) electronic forms, containing numeric fields and multiple-choice menus, 2) SMS, where users enter delimited text messages according to printed cue cards, and 3) voice, where users call an operator and dictate the data in real-time. Our results indicate error rates (per datum entered) of 4.2% for electronic forms, 4.5% for SMS, and 0.45% for voice.

These results caused us to migrate our own initiative (a tuberculosis treatment program in rural India) from electronic forms to voice, in order to avoid errors on critical health data. While our study has some limitations, including varied backgrounds and training of participants, it suggests that some care is needed in deploying electronic interfaces in resource-poor settings. Further, it raises the possibility of using voice as a low-tech, high-accuracy, and cost-effective interface for mobile data collection.


Ekgaon: Focus on the People

Posted by AnneryanHeatwole on Jul 01, 2011
Ekgaon: Focus on the People data sheet 2854 Views

Mobile coverage reaches over 90% of the world's population, but mobile services in traditionally rural, lower-income areas have lagged compared to opportunities in more urban areas. One company in India, Ekgaon, is tapping into the rural market by bringing financial, agricultural, and citizen-oriented mobile services to under-served regions. Vijay Pratap Singh Aditya, CEO of Ekgaon, explained to MobileActive.org how his company developed and evolved over the years. 

With a focus on under-served markets, Ekgaon partners with financial institutions, agricultural organizations, NGOs, and corporations to bring mobile services to those who need them. Users of the agricultural system receive personalized and customized soil nutrient management information and crop advice along with weather updates, market information, and alerts; users of the financial services use mobiles to manage savings, remittances, insurance, investments and mortgages; and citizen services allow users to monitor and report on the delivery of government programs.

Basic Information
Organization involved in the project?: 
Project goals: 

The goal of the project is to bring mobile services to previously unreached rural groups by focusing on creating technology for basic mobile phones (with a focus on SMS and IVR).

Brief description of the project: 

Ekgaon is a suite of mobile tools that the company incorporates into existing programs. The group creates financal, agricultural, and citizen-oriented tools (designed mostly as either SMS or IVR services) for an audience of primarily rural-based mobile phone owners.

Target audience: 

The target audience for Ekgaon is two-fold: 1. Low-income mobile phone owners who live in rural areas in South Asia; 2. Companies, NGOs, and other organizations that would like to use mobile services in their work with rural populations.

 

Detailed Information
Length of Project (in months) : 
108
Status: 
Ongoing
What worked well? : 
  • The project has reached large numbers of users through its partnerships, and has found an audience that was eager to incorporate mobile technology into their financal and professional work.
  • Ekgaon also uses open-source solutions, and found that the open-source community has been a good resource for solving technology-related questions. 
What did not work? What were the challenges?: 

Ekgaon's main challenge are keeping costs low for their services, as their target audience is mostly poor, rural communities; since Ekgaon partners with other organizations in order to incorporate their tools into other programs, keeping costs down is a challenge. 


Mobile Application Security

Posted by VivianOnano on Jun 29, 2011
Mobile Application Security data sheet 1834 Views
Author: 
Dwivedi, Himanshu, Chris Clark, David Thiel.
ISSN/ISBN Number: 
2147483647
Publication Date: 
Jan 2010
Publication Type: 
Report/White paper
Abstract: 

A discussion on mobile application security must address the current issues facing mobile devices and the best way to mitigate them. This chapter aims to provide content on the following subjects:

  • Top issues facing mobile devices
  • Tips for secure mobile application development

The issues covered in this chapter are not exhaustive and appear in no particular order; however, they can be used to begin the conversation on mobile application security in your organization.


The Impact Of Mobile Telephony On Developing Country Enterprises: A Palestinian Case Study

Posted by VivianOnano on Jun 28, 2011
The Impact Of Mobile Telephony On Developing Country Enterprises: A Palestinian Case Study data sheet 1420 Views
Author: 
Rabaya,S. Khalid, Khalid Qalalwi.
Publication Date: 
Jan 2011
Publication Type: 
Report/White paper
Abstract: 

This paper aims to explore the use and impact of mobile telephony on the performance of companies in developing countries through a nationwide survey comprised of thousands of enterprises representing a true sample of the business sector in Palestine. This paper complements studies that make the linkage between mobile communications and economic activities at micro or enterprise level. It analyses the adoption patterns and rational behind these patterns as revealed by the business owners and managers of Palestinian enterprises.Porter’s value chain is used as a framework to assess the impact of mobile telephony in work processes.

The survey covered thousands of enterprises of all sizes and economic activities,selected to embody a representative sample of the Palestinian business sector. It further explores the views of the owners and managers of these enterprises regarding the use of ICTs.The study reveals that mobile phones have meaningfully enhanced internal processes and the overall value chain. Most notably, mobile phones were effective in bridging the information and connectivity gap businesses in developing countries ordinarily suffer.

The study has also found that small and micro enterprises gain from the use of mobiles the same as what large enterprises do, especially in mainstream operations like marketing and sales, information flow, and provision of customer services. This is happening at the time when there is a huge difference in resources between the two categories of enterprises. The study came to conclude that mobile benefits are not favoring one business sector from the other, in the sense that all business sectors are capable of tailoring mobile phone services to suit their needs


SMS Uprising:Mobile Phone Activism in Africa

Posted by VivianOnano on Jun 27, 2011
SMS Uprising:Mobile Phone Activism in Africa data sheet 1567 Views
Author: 
Ekine,Sokari, Nathan Eagle, Christian Kreutz, Ken Banks, Tanya Notley, Becky Faith, Redante Asuncion-Reed, Anil Naidoo, Amanda Atwood, Berna Ngolobe, Christiana Charles-Iyoha Joshua Goldstein, Juliana Rotich, Bukeni Waruzi.
ISSN/ISBN Number: 
2147483647
Publication Date: 
Jan 2010
Publication Type: 
Report/White paper
Abstract: 

This compendium of articles (available at a cost) attempts to critically investigate the use and utility of mobile phones in Africa. Contributors include Nathan Eagle who writes about ‘Economics and power within the African telecommunication industry’,  Amanda Atwood’s report on Kubatana’s experiences in Zimbabwe setting up mobiles as a means of sharing news outside of government propaganda, to Bukeni Waruzi’s essay on collecting data on children’s rights violations in the Democratic Republic of Congo in 2004.  SMS Uprising is published by Fahamu, a British-based organization with a focus on information services for Africa. For a critique of the book see our aticle here.

 


Financial Education: A Bridge Between Branchless Banking and Low-Income Clients

Posted by Juliel on Jun 27, 2011
Financial Education: A Bridge Between Branchless Banking and Low-Income Clients data sheet 1020 Views
Author: 
Cohen, Monique, Danielle Hopkins and Julie Lee
Publication Date: 
Aug 2008
Abstract: 

This paper examines the rapid evolution of branchless banking technologies and development of financial education as a tool to help low-income households better manage their money.

While focusing on getting delivery systems right, promoters of branchless banking often lose sight of the consumer. Despite recent enthusiasm regarding these new banking services, uptake and usage has been limited, and often does not include many of the poor. Reasons for lower usage rates among low-income populations include:

  • Lack of familiarity with banking services;
  • Limited trust in new financial delivery systems;
  • Lack of understanding and experience using the technologies.

However, low-income households are willing to cross the digital divide and conduct their financial transactions through branchless banking. Higher usage is possible, but will require financial education to facilitate this process. This can be delivered through a variety of channels, such as radio, print media and class room training.

Finally, the paper presents a case study from Malawi which demonstrates the viability of branchless banking when potential clients have proper knowledge of how to use it and stresses that well-conceived financial education programs will achieve this aim.


Riding the Mobile Innovation Wave in Emerging Markets

Posted by kelechiea on Jun 16, 2011
Riding the Mobile Innovation Wave in Emerging Markets data sheet 1320 Views
Author: 
Accenture
Publication Date: 
Jan 2010
Publication Type: 
Report/White paper
Abstract: 

If communications and high-tech companies are to achieve their growth targets over the next few years, they must look to the emerging economies. These markets, with large populations, hold great promise. Although many consumers in these areas live in rural areas and rely on more limited means, their disposable income has risen in recent years. Many such consumers have become more confident about the future, and are now willing to buy aspirational products such as mobile phones and services, even on credit.

To achieve high performance in this environment, companies must understand the key mobile trends as they evolve in developing economies. They must develop a deeper understanding of the mobile value proposition to emerging market consumers as well as their distinctive service needs. New distribution networks must be created. Content, products and services need to be tailored to local populations. These challenges will require new models of collaboration to succeed in a more complex ecosystem.

 


SharedSolar: Mobiles and Micro-Grids For More Efficient Energy

Posted by MelissaUlbricht on Jun 13, 2011
SharedSolar: Mobiles and Micro-Grids For More Efficient Energy data sheet 3666 Views

It is an unfortunate irony that often the poorest people pay the most for the lowest quality energy. In many areas, the rural poor pay as much as 5 USD per month for kerosene or battery power. SharedSolar is a project that attempts to develop the technology, and business case to connect these populations to better, more traditional energy sources. It does so by leveraging existing mobile networks. 

With SharedSolar, rural poor consumers make payments based on their usage by using a scratch card and adding credit via SMS. The system uses a micro-grid network to connect consumers to power, and each household uses a unique prepaid metering system. A group of up to 20 consumers (individuals, households, small businesses, or schools) are all located within a 50 meter radius of a single, central power source -- such as solar panels -- connected via an underground wire. 

At the same time, the SharedSolar team is testing and developing its business model to show that a case exists for micro-grids and mobile energy payment. The team launched an initial pilot in 2010 in Pelengana, Mali and currently has systems set up in Uganda and Tanzania. 

MobileActive.org spoke with Matt Basinger, project lead for SharedSolar, to learn more about the overlap of mobile technology and rural power.

Basic Information
Organization involved in the project?: 
Project goals: 

With SharedSolar, rural electricity consumers make payments based on usage by using a scratch card and adding credit via SMS. The system uses a micro-grid network to connect power to consumers, and each household uses a unique prepaid metering system. A group of up to 20 consumers (individuals, households, small businesses, or schools) are all located within a 50 meter radius of a single, central power source -- such as solar panels, all connected via an underground wire. 

The SharedSolar team is testing and developing its business model to show that a case exists for micro-grids and mobile energy payment. The team launched an initial pilot in 2010 in Pelengana, Mali and currently has systems set up in Uganda and Tanzania. 

Brief description of the project: 

Unfortunately, the poorest people pay the most for the lowest quality energy. In many areas, the rural poor pay as much as 5 USD per month for kerosene or battery power. SharedSolar is a project that attempts to develop the technology, and business case, to connect these populations to better and affordable energy sources. It does so by leveraging existing mobile networks. 

 

Target audience: 

Up to 20 micro-grid consumers are located within a 50 meter radius of a single central power source. SharedSolar launched an initial pilot in 2010 in Pelengana, Mali and currently has systems set up in Uganda and Tanzania. 

Detailed Information
Status: 
Ongoing
What worked well? : 

SharedSolar leverages existing mobile infrastructure in a given area. The SharedSolar technology is a near-term, entry-level approach: the application runs on a local server, in-country, with an attached modem (a local SMS device). It can be run on a basic netbook. SharedSolar is a modular system, so the team can add solar generation capacity or deploy additional systems as demand for electricity increases.

 

 

What did not work? What were the challenges?: 

When selecting a site to place the system, there are often land rights or land access issues. And although it hasn’t been an issue yet, the team is aware of the possibility of tampering. For instance, a neighbor could dig up someone else’s wire.

Another challenge for SharedSolar comes with trying to develop the business model alongside the technology.  In addition to reducing costs and improving livelihood for the rural consumers, SharedSolar has a goal to test a business model for micro-utility power


Study on Potentials of Mobile Phones in Investment and Development Projects

Posted by VivianOnano on Jun 09, 2011
Study on Potentials of Mobile Phones in Investment and Development Projects data sheet 1421 Views
Author: 
Poate, Derek
Publication Date: 
Dec 2010
Publication Type: 
Report/White paper
Abstract: 

This report draws on the experiences of projects using mobile phone-based information and communication technologies (ICT) applications in a number of situations, including mobile monitoring and evaluation, m-banking, community development, literacy, anti-corruption, agricultural extension and agricultural value chain information and access.

The report begins with a general overview of the role that mobile phone-based ICT can play in development and commercial projects, focusing on the situations in which mobile phonebased applications are particularly appropriate, on the potential impacts that they can achieve and on their comparative advantages vis-a-vis other forms of mobile ICT.

The report then considers in more detail the experience of the projects in using mobile phone-based ICT, shedding light on such issues as the appropriateness and relevance of the systems used, their replicability and scalability and their sustainability.